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This document discusses the importance of building a culture of compliance in the Scottish seafood industry to promote long-term sustainability, profitability, and good management. It outlines the challenges, actions, and new management framework needed to achieve this goal.
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BUILDING A CULTURE OF COMPLIANCEMary McAllanScottish Government – Marine DirectorateSea Fisheries Management
A Culture of Compliance ? • Culture : Customs and art of a particular society i.e. the Scottish Seafood Industry a complex series of sectors / fleets operating alongside each other. • Common Features : number of micro-businesses sharing a common resource where choice is to conserve or deplete • Challenge to encourage long term sustainable value over short term over - consumption
Where we were Compliance is a wider issue than illegal landings.
AIM A Virtuous Cycle of Sustainability, Profitability & Good Management. Delivering: • Making improved yet sustainable returns • Attractive to young people • Delivering both private and public (social) value • An Industry With a Vibrant Future
ACTIONS New Management Framework Effective risk based enforcement alongside behavioural change World class science accepted by stakeholders Improved economic performance across whole supply chain Community Value
NEW MANAGEMENT FRAMEWORK Scottish Fisheries Council Membership List SCOTTISH FISHERIES COUNCIL: Chaired by Cabinet Secretary for Environment & Rural Affairs – Richard Lochhead Fishing Associations Producer Groups Fish Financing & Management Orgs Banks NGO`s Retailers Processors Economic Dev Orgs Local Councils Seafood Trade Bodies Marine Scientists Conservation Advisors to Govt Scottish Fisheries Protection Agency Scottish Government Sectoral Subgroups Communities subgroup Socio-economic & cultural issues Demersal Nephrops Scallops Crabs and Lobsters Pelagic Shellfish Inshore Management Supply Chain Issues Short life Groups
EFFECTIVE MONITORING • Risk based approach • Development of VMS data and analysis (world leading) • Land and Sea Controls – Cross checking capability along the entire supply chain (RBS) • Investigatory activity • Improved dialogue • Information sharing
CHANGING ATTITUDES Building evidence base - Attitudes Survey • 610 interviews with Industry working fishermen and processors between September – October 2006 Key Findings • Awareness and understanding of regulations was generally high so lack of understanding not primary barrier to compliance • Reasons for non compliance cited were economic, unwillingness to discard, over complicated regulation and lack of a level playing field with fishermen elsewhere in Europe. • Agreement that levels of compliance are much higher than they were 5 years ago and pragmatic acceptance regulation is necessary. • Lack of understanding about the role of science • Desire for improved communication with Government
EMBEDDING CHANGE • Industry Science Partnerships • New economic opportunities, Improved quality, Added value products, Traceability and MSC accreditation, Branding and New markets. Fish as part of Scotland’s high quality offering to the world food marketplace
NEXT STEPS • Vigilance on control • Demonstrating benefits of strategic collaboration Improved Stock Levels Enhanced Prosperity • Building new fisheries management arrangements -Real Time Closures • The importance of a Level Playing Field • Self Policing – the power of peer pressure
ACHIEVING BALANCE • Building a compliance culture is a journey not a destination • Shared purpose /ownership strategic integration and delivery • Flexible and adaptive system • Focus on evidence and results - are we making a difference • Open to experimentation and change • Characterised good relationship management, mutual respect, challenge & genuine dialogue Not a tick box exercise……. It's about transformational change.
BUILDING A CULTURE OF COMPLIANCE Mary McAllanScottish Government – Marine DirectorateSea Fisheries Management