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basic content of digital marketing included domain, hosting, on page seo,<br> off page seo, google algorithm and many more concepts related to search engine optimization.
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KEYPOINTS • What is SEO? • Types of SEO • Search Engine Basics • On Page SEO • Important Terms • Off Page SEO • SEO Concepts Or Terminologies • Black Hat SEO Techniques • Google Algorithms Seo courses cover all those essential element in depth.
WHAT IS SEO ? • “ SEARCH ENGINE OPTIMIZATION ” is the process of improving the visibility of a website on organic (Natural or free) search engine result pages. • Basic Terms – 1) Domain 2) Extensions 3) Hosting
TYPES OF SEO Black Hat SEO Grey Hat SEO White Hat SEO ON Page SEO OFF Page SEO
SEARCH ENGINE BASICS - Search Engine – A program that searches for an items in a database that corresponds to keywords or characters specified by the user. - Important Processes in Search Engine 1) Indexing 2) Crawler 3) Crawling
ON PAGE SEO Title – Meta tags & Meta Title Description Keywords – Types Image Optimization Link Optimization HTML Optimization – Heading tag e.g.- Best digital marketing institute - BOLD tag e.g.- digital marketing courses - Italic tag e.g.- seo courses - Anchor tag / Hyperlink e.g.- seo training institute XML Sitemap HTML Sitemap Robots.txt
IMPORTANT TERMS 404 Error or Page Not Found Error e.g.- If my seo classes have website xyz.com and user mistyped as xxz.com then system will show 404 error Canonical Tag Redirection : 1) 301 redirection 2) 302 redirection
OFF PAGE SEO Search Engine Submission – Directory Submission – fivestarscenter , Directorycave , justdirectory Free Classified Submission – OLX , Quicker , Indiamart Image Submission – Pinterest , Photo bucket , Tumbler Social Bookmarking Submission – Tumbler , Instapaper , Redit Documentary Submission – PPT / PDF / VIDEO - issuu , sendspace , filecloud Article Submission - articlesfactory , openarticles , insertarticles Guest Posting - Edugorilla , search engine land , travel blog Entireweb, gigablast , exactseek
SEO CONCEPTS OR TERMINOLOGIES Bounce Rate Keyword Density Google Sand Box Effect Google Penalty Domain Authority ( DA ) Page Authority ( PA ) Inbound Links Outbound Links Link Building Do Follow Links
BLACK HAT SEO TECHNIQUES Irrelevant Keywords Keywords Stuffing Tiny Text , Hidden Text & Hidden Links Cloaking Duplicate Content or Mirror Site Blog Spam or Comment Spam Link Farm Doorway Pages
GOOGLE ALGORITHM Google Panda Google Penguine Google Humming Birds
Google Mobile Friendly Update Google Exact Match Domain ( EMD ) Google Pigeon