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LinkedIn advertisement

Complete guide to linkedin advertisement

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LinkedIn advertisement

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  1. LinkedInAdvertisement By Victorious Digital Best digital marketing training institute in pune

  2. Overview • LinkedIn is social platform, but every platform have different agenda. It is to build professional network. Where you can showcase your skills & expertise. It is applicable for both, individual as well as company. You can increase followers of your company by creating company page and posting valuable content to community. • Ex. If I am providing digital marketing courses in pune, I will create company page of my institute and will provide relevant information to user.

  3. LinkedIn Organic • LinkedIn organic consist of free part of promotion. Where we promote our self, our company page purely based on creativity. • First part is updating my profile includes skills, education, expertise. So that when any employer, company is looking for potential candidate your profile will match with their requirement. • Second part is increase your connection on LinkedIn which are relevant to your profession which might open up future opportunities for you.

  4. Continued……. • Third part is exposure to larger audience, it can be achieved through joining different groups and contributing to those group by posting knowledgeable information. • Like previously said, if I have digital marketing institute , I will join relevant group of digital marketing to gain knowledge from group as well as for posting updates in digital marketing.

  5. LinkedIn Advertisement • To run ad campaign you will require company page. • The get started you need to follow given sequence:- • (name, currency, company page selection for which ad will run)

  6. Continued…. • Then follow- • There are Four ads type that can be done in LinkedIn and they are as follow-

  7. Type of ads • Sponsored content- where you don’t need to create new content for post. You have to select previously posted content on your company page and just promote it. • Text ad- Text ad is simplest form ad. In text ad you will require only headline and some description for ad.

  8. Continued…. • Dynamic ads- In dynamic ad we need to create whole new content for ad, as in this type you can not fetch content from previous post. You will need image, text, headline, description, call-to-action button. • Inmail ad- Inmail ad used to send personalized msg to your target audience. These ads directly placed in user’s LinkedIn inbox.

  9. Objective of advertisement • To gain followers for company page • To post jobs • To do lead generation for business • To get traffic to company page or website

  10. Insight Tag • Insight tag give in depth campaign reporting what it share, url page view, ip address, browser and devices etc. • Insight tag will generate one code upon setup, you just need to place that code in your website.

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