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Seo syllabus

Detail description about search engine optimization and factor which we should consider while doing seo for website to rank higher in SERP.

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Seo syllabus

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  1. Seo Syllabus -------------------------------

  2. SEO • SEO stands for search engine optimization. • In SEO we take efforts to increase organic traffic to website. • As well as ranking website higher in SERP. • In SEO process we optimize website internally for user as well as search engine • And also promote website on third party website so that we can get genuine back links from other website.

  3. Type of SEO On page SEO Off page SEO •  Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. • Off-page SEO is about, among other things, link building, social media, and local SEO.

  4. On page SEO factor • Meta tag optimization • Keyword type and Analysis • Image optimization • Link optimization • HTML Tags • Canonical link • 404 error • Robots.txt • 301 & 302 Redirection

  5. Meta tag optimization • META TITLE: e.g. Best digital marketing courses in pune |100% placement | Affordable fees • META DESCRIPTION: e.g. We offer 31 modules of digital marketing with most emphasis on practical training from experience faculty with 100% placement assistance

  6. Keyword type & analysis • GENERAL / GENERIC KEYWORDS- • e.g.- digital marketing classes • SHORT TAIL KEYWORD- • e.g. – digital marketing • LONG TAIL KEYWORD – • e.g. –digital marketing courses in pune • SEASONAL KEYWORD- • e.g. –digital dhamaka

  7. Image optimization • Give alt tag to image so that crawler can read and understand it • <imgsrc="image link"/ alt=“alt text”>

  8. Link optimization • Short, neat & clean • Case sensitive • Avoid special characters (except - sign) • Avoid keyword stuffing & repetition of words e.g.- www.victoriousdigital.in/digital-marketing-courses-in-pune

  9. HTML tags • Bold Tag: It is used for make to text bold • <b>Digital marketing courses in pune</b> • Italic Tag • <i>Digital marketing training institute in pune</i> • Anchor Tag: • <a href=“http://victoriousdigital.in/”>Digital marketing classes in pune</a>

  10. Canonical tag • That helps webmasters prevent duplicate content issues. • <linkrel="canonical" href="https://victoriousdigital.in" />

  11. 404 error • The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. • It’s a client side error. • E.g. If user entered url www. seo casses.com instead of www. seo classes .com he will face 404 error.

  12. 301 & 302 error • 301 Redirection: - permanent redirect. - old page is removed. - old page will replaced with new one. • 302 Redirection: - temporary redirect. - old page is not removed. e.g.- shifting of website from seo classes.com to seo courses.com is an example of redirection

  13. Robots.txt • This text file contains instructions or commands that tells spider to allow access to page or not. User-agent: * Disallow: /(mention here page which you want block ) • You can also call spider forcefully to visit website. User-agent: google.bot allow: /(mention here page which you want block )

  14. Off page seo factor • Search engine submission • Directory submission • Social bookmarking • Blog submission • Guest posting • Image submission • Ppt sharing • Pdf sharing • Yellow pages listing

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