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products

products. products. products. products. Whitening series. Moisturizing Series. Sunscreen Series. Cleaning Series. Anti aging Series. Men Series. Norway formula Series.

dean-richard
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products

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  1. products products products products

  2. Whitening series

  3. Moisturizing Series

  4. Sunscreen Series

  5. Cleaning Series

  6. Anti aging Series

  7. Men Series

  8. Norway formula Series

  9. Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California.According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate, which bought the independent company in 1994.

  10. Neutrogena products is sold in many countries, but also because everywhere invited many celebrity endorsement, have a good profile makes the brand in the international

  11. Neutrogena’s Target Market

  12. ·The target consumers of Neutrogena are young women aged from 20-35. ·They are university students,office ladies and some fashion ladies.

  13. ·It also focuses on the men consumer

  14. Place • Company:193o called Natone,In 1962 the company name was officially changed to Neutrogena Corporation;Headquarters in Los Angeles. • Cooperate with retailers: such as Watson,Sephora,Cosmed,Wan Ning,Carrefour and so on.

  15. Promotion of Neutrogena

  16. Promotion tools • Advertising on TV. http://www.56.com/u96/v_MzUwMTA2MjE.html • Advertising on Magezine.

  17. Special offers • Coupons

  18. Sign up • Save 15% on your next purchase when you sign up to receive coupons and news from Neutrogena.

  19. Neutrogena divides its products in several series and decorate in different packages. Their packages usually use bright colors to attract consumers’ eyes,but sometimes are in black (eg. Men’s series).

  20. Neutrogena invests a lot in commercial advertising and we can notice that its advertisements are anywhere such as TV, subway station ,supermarkets’ brochures and so on. Like other brands, it is normal to invite famous actresses or actors to promote sales.

  21. Mannings in dongfangbaotai Neutrogena has its own counter in some shops. (eg. mannings and watsons ) Neutrogena are sold in many entity shops ,some of which are listed above.

  22. Since the popularity of internet, it is a trend for companies to develop their online market. So Neutrogena also has its online shops ,like tianmao and watsons.

  23. Sometimes brochures are published , distributed to raise popularity.

  24. Price

  25. Price Compared the price of its face cream with that of others ,it is not hard to find that its price is lower than others'.From the pricelist on the left ,we can see Neutrogena is a economic and practical brand ,which helps it win so much of the market share.

  26. Price The reason of its price position Its competitive price is about its target customer —young women aged from 20 to 35.Most of them are students or young workers ,they don't have enough money to buy products from big international brand.

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