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Personalization of DTV Content via Interactivity Alexandre Klementiev Intel’s Architecture Labs

Personalization of DTV Content via Interactivity Alexandre Klementiev Intel’s Architecture Labs. Context. Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc. e.g. collaboration with PBS: The Greeks, F.L.W.

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Personalization of DTV Content via Interactivity Alexandre Klementiev Intel’s Architecture Labs

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  1. Personalization of DTV Content via InteractivityAlexandre KlementievIntel’s Architecture Labs

  2. Context • Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc. • e.g. collaboration with PBS: The Greeks, F.L.W. • Taking advantage of the data capability of the DTV transport multiplex. • Package Delivery System – an end-to-end system for packaged content delivery over digital broadcast networks. • From content creation, scheduling, and broadcasting to reception, and filtering based on a user profile. • Enables applications such as digital interactive magazines, software distribution, MP3 music distribution, personalized news, weather, sports, etc

  3. Example Application: Digital Magazines Example Launch Digital Magazine - An end user experience crafted around entertainment content: Music, Movies, Fashion, Games & related advertisements.

  4. Package Package Metadata Metadata + Package Content Element Metadata Package Element What is a Package? • Package is a logical grouping of media files with associated metadata about the content. • Package = Content + Metadata • Metadata interchange format is XML-based Package is independent of network and transmission mechanisms and policies.

  5. Delivery Network From CP to HE Package Delivery System Deployment View Content Provider System(s) Content Provider Facility process/machine boundary Package Playlist Generation Composition Live/Time-Shifted Delivery z Client System (Consumer's Home) Package/Playlist Cache Application Head End System(s) (Bandwidth Provider's Facility) Package Delivery System Client Subsystem process/machine boundary Package Playlist Transmission Reception Execution Scheduling Subsystem Live/Time-Shifted Delivery Package Cache IP Multicast Data TCP/IP Stack Package/Playlist/Transmission Cache Network Device Stack Scheduled Delivery Network Scheduled Reception Delivery HE to Home

  6. Backup

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