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E. FRANK HARRISON

The Managerial. Decision-Making Process. E. FRANK HARRISON. Fifth Edition. The Managerial Decision-Making Process Fifth Edition. Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D. Chapter 15. The Walt Disney Company. Case Set No. 4.

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E. FRANK HARRISON

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  1. The Managerial Decision-Making Process E. FRANK HARRISON Fifth Edition

  2. The Managerial Decision-Making ProcessFifth Edition Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D.

  3. Chapter 15 The Walt Disney Company Case Set No. 4

  4. Comparative Case Summaries of Decision Success • Managerial attitudes toward the decision-making process lEurodisney: open decision-making process; attainable objective lCap Cities/ABC: open decision-making process; attainable objective

  5. Comparative Case Summaries of Decision Success (cont’d) • Managerial attitudes toward the decision lEurodisney: Computational decision making strategy; maximized outcome lCap Cities/ABC: judgmental decision-making strategy; satisficing outcome

  6. Comparative Case Summaries of Decision Success (cont’d) • Strategic decision type lEurodisney: TYPE C lCap Cities/ABC: TYPE A (subject to reclassification)

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