WordPress

1. WordPress

2. SEO • AKA – “Search Engine Optimization” • Technique to make sure large search engines like Google, Yahoo, and Bing find your site and let others know where it is • In WP, every time a post is published other blogs and websites are notified of the change in an effort to drive traffic to your site

3. Why SEO? • About 90% of searches made at Google (65%), Yahoo (17%) or Bing (12%) • Today there are about 300 billion websites of which only about 25 % are active • Each of these search engines use a Spider or “Software Robot”

4. Spider Technique • Spider visits site • Spider plows through site content • Indexes search results in a large database • These databases use a search algorithm to display the most accurate results

5. Search Algorithm Criteria • The algorithm checks how many times a keyword appears on the site • The algorithm also checks how a page is linked both internally and externally

6. Most Effective Use of Keywords • Analyze potential visitors • Develop a keyword list of 3-4 words. Too many can be considered spamming • Do Google searches of your list. Analyze searches at the top of your search • Goal is to create the “Target Visitor” consider geographic area or sometimes “Niche Marketing” which focuses on your unique product or service

7. Most Effective Use of Keywords • 5. Put keywords into the following • Content • Taglines • Titles • Categories • Headings • Search Engines algorithms focus on products or services but are rigged to detect exaggeration

8. Analyzing Keyword Density • http://www.seocentro.com/tools/seo/keyword-density.html • Enter Keyword • Enter Access Code • Click Submit

9. Analyzing Keyword Density • Navigate down to Keyword Density List

10. Keyword Density - TRY • Go to SEO Centro • Enter a URL • What are the largest keywords? • Look at your own site: what are your most frequently used keywords?

11. Advanced Keyword Search • Add Permalinks • Put Keywords in Image Tags • Establish Backlinks • Add a reference to dmoz.org

12. Add Permalinks • A permalink is a permanent URL assigned to each page • Edit the page • Click on Edit of Permalink • Enclose more descriptive page in the following format xxxx_xxxx_xxxx • Click Update button

13. Put Keywords in Image Tags • Include both Caption and Alt Text!! Don’t forget to Publish!!

14. Adding Reference to dmoz.org Reference • Add text box widget to a region • Copy the existing code into text widget • Click Save

15. Result of Adding Reference to dmoz.org

16. WP User Roles • Administrator – nothing is off limits • Editor – has access to all posts, pages, comments, categories, tags, and links. • Author – can write, upload photos to, edit, and publish their own posts. • Contributor – has no publishing or uploading capability, but can write and edit their own posts until they are published • Follower (public sites) / Viewer (private sites only) - can read and comment on posts and pages

17. Adding Users • Enter User Names or Email Address • Select Role • Note: “Learn More About Roles” link • Add a Message • Click “Send invitation” • button

18. Adding Users

19. Removing Users or Changing Roles

20. Site Statistics Site Stats can show the following: • How many users have visited your site • The users location • Keywords used • Posts liked and disliked • Their navigational sequence • How long they spend on your site

21. Criteria on how well your site is liked How long a person spends on your site indicates how well they like it

22. WP Stats from the Dashboard

23. Hits are misleading • A Hit is registered every time a server asks for a file • For example, if you have 3 images on a site, it would count as 3 hits • A better stat is a “unique visitor” which is counted only once

24. Wp sTATS • Available from the dashboard • Click View All button

25. Stats – View All Information • Note “Views by Country” • Note magnifying class to drill down into details

26. Stats – View All Information • Note “Totals, Followers, and Shares” • Click on Publicize button

27. Stats - Try • Everyone bang at each one’s site • Try pages, You Tube, Polls, feedback • Note Stats

28. Publicize • Used to connect to other Social Network services • Note the Contents column – this shows how to use, setting up etc

29. >Settings>Share Settings • This area is used as a Portal to link to a host of social networking services • The user still ahs to own or set up an account with these services

30. Stat Counter • www.statcounter.com

31. Statcounter – Summary Screen

32. Statcounter – summary screen

33. Statcounter – entry pages

34. STATCOUNTER – VISITOR Activity

35. Statcounter – country/state/isp

36. Statcounter – country/state/isp

37. Statcounter – country/state/isp

38. Statcounter - browsers

39. Statcounter – system stats

40. Statcounter – return visits

41. Statcounter - features

42. Statcounter – lookup ip address

43. Statcounter – save as excel

44. Statcounter – save as excel

45. sTATcOUNTER - try • To view IP Address: https://kb.iu.edu/data/aapa.html#xp • Everyone bang away at Harleysville Brew Club • Click on pages, Submit, try poll, play You Tube videos • Click on StatCounter • What URL is yours? • What browser? • Service Provider?

46. html • Hypertext Markup Language • Structure to build Web Pages • Based on XML Architecture: <tagname></tagname> • W3C schools as a reference: http://www.w3schools.com/html/html_elements.asp

47. Basic html page structure • <html></html> defines the boundaries of a page • <body></body> defines the boundary of page content

48. Formatting tags • Headings • <h1></h1>….<h6></h6> • H1 is the largest heading • 2. Comments • <!-- This is a comment --> • 3. Paragraphs • <p></p> • 4. Bold • <b></b>

49. Formatting tags • 5. Italics • <i></i> • 6. Lists • Ordered – shows list in 1,2, 3…n order • <ol> • <li></li> • </ol> • b. Unordered – shows list as bullett points • <ol> • <li></li> • </ol>

50. Formatting tags - continued • 7. Tables • <table> • <tr><th></th></td> • <table> • 8. Links • <a href="http://www.w3schools.com/">Visit W3Schools</a> • 9. Images • <img src=“image.gif" alt=“My Image" width=“300" height=“350">