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There is no doubt website traffic is both an important indicator and driver of business growth. We know that organic traffic refers to attracting a customer or consumer to a particular website without the use of financial advertisement by a referee. Here I have shared PPT on "Beyond SEO: 8 Proven Tips to Increase Organic Traffic to Your Financial Website".
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What Is Organic Traffic? Organic traffic refers to attracting a customer or consumer to a particular website without the use of any advertisement by a referee. The branch of online marketing that focuses directly on improving organic traffic is called SEO - search engine optimization.
8 Proven Tips to Increase Organic Traffic to Your Financial Website • Quality of matter • Authenticity • Using appropriate keywords • Using social media • Using internal links • Evolution • Allowing incoming links • Periodic analysis
Quality of Matter Authenticity The consumer tries to believe what he reads and he must also know that the content provided is authentic. When a customer reads something he should not have a second thought regarding the data served to him. This also helps in the establishment of fame of the website. Publishing more information with consistently good quality is indispensable. The main objective of the website is to provide good quality of information as per the requirements of the customer. Degraded quality of information has dire consequences.
Using Appropriate Keywords Using Internal Links Providing internal links within the website for any other external website, for a detailed description of the main content fulfills two objectives. Keywords used should not only try to help in searching the website but also should be able to highlight the key content of the information. They must be deeply rooted to cover a wide aspect to data, covering even the basics of the parent content.
Evolution Allowing Incoming Links Based upon the authenticity of another website, allow them to cite your website in their content and directing their customer to your website directly. This helps in the growth of friendly atmosphere with rivals. Always try to positively evolve by eliminating the flaws. Constant contact with the customers, obtaining feedbacks (both positive and negative) are helpful in this process. In this way, the customer is able to witness the efforts one is applying to his work.
Using Social Media Periodic Analysis A periodic statistical analysis of your website is beneficial. It helps you to observe the trends of your website. One can identify the effects (positive or negative) of any change in the policies of the website. This can be done by using Google Analytics or other tools. As rightly said,” Modern problems require modern solutions”. The use of modern-day tools for gaining dominance in one’s field is not a sin. When we have the resources, there is nothing wrong with using them. Social media can be used to reach common people and directly contacting them to know their requirements and obtaining feedback.