Bulk SMS Marketing Errors that You Should Not Commit

1. Bulk SMS Marketing Errors that You Should Not Commit Amid the success of various digital marketing methods that have helped many businesses to grow, bulk SMS marketing strategy is not less in any way. This marketing approach has been a popular choice for many businesses, owing to its high affordability and effectiveness in the marketing domain. More and more businesses are turning to promotional bulk SMS service to reach their prospects. However, there are many marketers who commit certain mistakes while doing bulk SMS marketing. Here are these mistakes or errors that should be avoided at any cost as they may injure your marketing campaign severely. Not Including Call-To-Action One of the most common mistakes that people make is that they do not include call-to-action (CTA) in the text message. The problem is that they focus only on the device rather than their recipients. It is necessary for marketers to realize that whether they are using email marketing or SMS to reach their prospects, it is imperative to include call-to-action to get desired results. If you don’t add call-to-action in your SMS marketing campaign, then you may not receive any response. You won’t get the business by only making people aware of your presence, you must include relevant CTA in the body of every message. It tells recipients about your purpose of sending bulk SMS and also facilitates the required action.

2. Not Seeking The Permission Do you know that you are legally bound to seek permission from your recipients to send a text message? As per the Telephonic Consumer Protection Act that surfaced in October 2013, you must have written consent before sending any SMS. However, some marketers make the mistake of overlooking the significance of taking permission from their recipients before sending the message. Moreover, some marketers make a false assumption that obtaining phone numbers from recipients is counted as taking permission. But getting a phone number is not enough, you must specify to your recipients that you want the number to send SMS. Bombarding Recipients With Numerous Messages Many studies have proven that text messages have higher open rates and reading rates as compared to email. Many marketers are aware of this fact and in order to take the complete advantage of it, they tend to make the mistake of sending frequent campaigns. It doesn't work like that, you may not know but it might annoy your customer base. It may even drive your customers to unsubscribe you. It can make them think that they are being spammed, which is not a good sign for your bulk SMS marketing campaign. So, don't send too many messages, make it less in number and more in value. Not Shortening The Links When it comes to SMS, you only have 160 characters to get your message across and you must not exceed this limit. Thus, every word count. With this word limit, you have to state who you are, create an attractive offer, provide CTA, and offer an opt-out option. You can use a URL shorten-er to cut back your web links and win a few more characters to achieve your bulk SMS marketing goal. However, many marketers don't shorten their long links, which takes up more than the required count in the text message. So, these are bulk SMS marketing errors that you should avoid completely if you want to attain your marketing goals.