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Chapter 6: Planning and Implementing EC (1)

Chapter 6: Planning and Implementing EC (1). IT357 Electronic Commerce. Planning and Implementing EC (Part 1) Business models, Business case and Implementation Strategy. EC Business Models Developing an EC Business Case Implementation Strategy: – NCB Singapore

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Chapter 6: Planning and Implementing EC (1)

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  1. Chapter 6:Planning and Implementing EC (1) IT357 Electronic Commerce

  2. Planning and Implementing EC (Part 1)Business models, Business case and Implementation Strategy • EC Business Models • Developing an EC Business Case • Implementation Strategy: – NCB Singapore • Key lessons to remember in EC implementation IT 357 - Chapter 6

  3. EC Business Models • Provide general rules for companies to adhere to when implementing new initiatives • The rules are derived from specific instances of success within industries • “The structure and behavior of the entities encompassing a business and the relationships between them that facilitates the conduct of business in a particular way” IT 357 - Chapter 6

  4. Cont’d: EC Business Models • Could mean different things to different people • Can be defined in terms of: • Services offered • Key resources • Consists of structural elements of business such as: • Inputs to business processes • Means of adding value to the inputs • Nature of transactions • Administration of these factors A model of a physical business might no longer apply in an EC environment. Why? IT 357 - Chapter 6

  5. Cont’d: EC Business ModelsCharacteristics • Information intensive added value • Changing relationships • Customization • Demographics • New channels • Legal ramifications IT 357 - Chapter 6

  6. Developing an EC Business Case • Business case: a tool that supports planning and decision making including decisions about: • Whether to buy • Which vendor to choose • When to implement • Answers the question : • “What are the financial and other consequences if we take this/that action?” IT 357 - Chapter 6

  7. EC implementation strategyNCB (National Computer Board, Singapore) • Planning • Design • Implementation • Operation IT 357 - Chapter 6

  8. Cont’d: EC implementation strategyNCB (National Computer Board, Singapore) • Planning • Identify EC opportunities and threats • Define strategic direction for EC • Identify high level processes, technology and organizational options…. • ……. and their impact on the existing model • Create an EC strategy • Design • Define on-line processes, functional requirements, technical solutions, implementation approach • Draw design of the system solution • Prepare for organizational changes • Plan the migration to the new operating model IT 357 - Chapter 6

  9. Cont’d: EC implementation strategyNCB (National Computer Board, Singapore) • Implementation • Develop and test system solution • Modify impacted internal processes • Conduct training • Modify impacted organization structures • Deploy EC solution • Operations • System solution set to work • Business processes executed • Changes continue to be managed • Performance levels of the implemented system is monitored IT 357 - Chapter 6

  10. Key lessons to remember in EC implementation • Build internal capabilities • Penetrate quickly and leverage the community • Exploit the economic value of information IT 357 - Chapter 6

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