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Maternity Clothes At

Maternity Clothes At. NORDSTROM. Brooke McGuire Elizabeth Dwyer Andy Chow Gabriel Kim. Presentation Overview. Andy Chow- Marketing strategy Gabriel Kim- Human Resource plan Elizabeth Dwyer- Projected finances. Maternity Customer Base Growing. 1994. 1996. 1998. 1999. 2000.

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Maternity Clothes At

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  1. Maternity Clothes At NORDSTROM Brooke McGuire Elizabeth Dwyer Andy Chow Gabriel Kim

  2. Presentation Overview Andy Chow- Marketing strategy Gabriel Kim- Human Resource plan Elizabeth Dwyer- Projected finances

  3. Maternity Customer Base Growing 1994 1996 1998 1999 2000 Source:US government health trends report

  4. Customer Profile Mothers to be Ages 25 -35 Household income 60,000 +

  5. Maternity Competition A Pea in the Pod Mimi Maternity The Bon Marche

  6. A Pea in the Pod Offering Best Three dot Tahari Seven jeans • Others include: • Sharagano • Juicy Jeans • Joie • Marc Jacobs

  7. Marketing Strategy 4 P’s of Marketing Product Price Placement Promotion

  8. Product/Price High fashion maternity clothing Relative pricing Nordstrom brand name - Halogen

  9. Placement 137 stores in 26 states Distribution channels on every coast Internet

  10. Promotion Keep it simple Keep current vendor marketing schemes The Nordstrom name

  11. Marketing Expense Decreases Source: Nordstrom 2002 Financial Prospectus

  12. Implementation of the Maternity Line Increase Current Selection Strengthen Vendor Relationships Highlight Product Placement Expand HR Operations

  13. Current Selection Few Maternity Products Low Maternity Selection Not Our Philosophy

  14. Vendor Relationships • Current Specialty Stores • - Seven Jeans - Three Dot - Marc Jacobs • Other Potential Vendors • - Juicy Jeans - Sharagano - Liz Lange

  15. Product Placement • Current Specialty Sections • Encore • Petite Focus • T.B.D. • Location A Plus

  16. HR Operations Increase Department Staffing Commit To Employee Training Raise Compensation for Sales

  17. Department Staffing Structure

  18. Exploring Nordstrom’s Finances Analyze Past Performance Determine the Bottom Line Increase our Revenue

  19. Performance On The Rise Source: Nordstrom Annual Financial Reports (1997-2001)

  20. Determining the Bottom Line Comparing Costs Initiating Implementation Measuring Revenue

  21. Increasing Our Revenue Source: Nordstrom Maternity Department Financial Prospect Report

  22. Brightening Nordstrom’s Future Satisfy our customers’ needs Create awareness Execute smooth implementation Generate fiscal growth

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