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Welcome

Welcome. Our Company. 70´s. Primaflor Flowers -Vegetables. 80´s. Consolidating as an Horticultural Company. 90´s. Expansion to European Markets. 00´s. Consolidating as the market leader. Our Company. 4.500 hectares of cultivation. 4 different areas of production.

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Welcome

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  1. Welcome

  2. OurCompany 70´s Primaflor Flowers -Vegetables 80´s Consolidating as an Horticultural Company 90´s Expansion to European Markets 00´s Consolidating as the market leader

  3. OurCompany 4.500 hectares of cultivation 4 different areas of production 55 different products We represent 10% of Spanish Production *70.000 Tonnes Iceberg/Year *55 Tonnes of the rest of products • The turnover is divide: • 55% International Market • 50% National Market • We represent in Spain: • 18% of Fresh sale • 16% of Salads (10.000 tons)

  4. Turnover Evolution (M€) Forecast 2011 1987-2011

  5. OUR CLIENTS

  6. Range of produce. Season 10/11 Distribution of Volume per Crops. Whole Season Winter & Summer Little Gem : 48.000.000 Escaroles : 18.000.000 Continentals : 15.000.00 Cos Romain : 10.000.000 Onions: 8.000.000 Celery : 7.000.000 Spinach : 2.500.000 Various : 2.500.000 Chinese Vegs: 2.000.000 Baby Leaf : 1.500.000 Iceberg : 120.000.000

  7. Produce Range. Season 10/11 Distribution of Growing Areas per Crops. Whole Season Winter & Summer Little Gem : 343 has Escaroles : 287 has Spinach : 242 has Iceberg : 2.285 has Baby Leaf : 205 has Continentals : 180 has Various : 180 has Onions : 154 has Cos Romain : 140 has Celery : 82 has Chinese Vegs: 66 has

  8. Our Certificates GENERAL CERTIFICATES - ISO 9002 - GLOBAL GAP - I.F.S - B.R.C - PRL - GUÍA BPM ENSALADA - ECOLÓGICO CLIENT’S CERTIFICATES - TESCO NURTURE - FIELD TO FORK - LEAF MARQUE

  9. Our Environmental Policy Partner in an European Iniciative for Avoid Climate Change : “veg-i-trade”ItisfundedundertheSeventh Framework Program of theEuropeanComission

  10. Growing Areas Farm Situation & MURCIA Águilas Pulpí GRANADA Baza ALMERIA

  11. Avoiding Biological & Chemical Risks MICRO Soil Irrigation Water (WRA) Raw Material (Micro & Residue) Cold room surfaces Hidrocooling water & Refrigeration machinery RESIDUE Use authorised UE Active Ingredient New European directive 91/414/EEC (Maximum Residue) Biological products

  12. Raw Material Micro-Organic Testing INTERNAL LAB (PCR) Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence EXTERNAL TESTING (ACCREDITED LABS) Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence

  13. OUR POLICY Bet on Sustainable Agriculture Creationof Green Areas Residues Management Environmental Integration Plan Ethical good practice Homes, Trips & Sport Activities(FR) SEDEX (UK) & SA-8000 Average of 1600 workers

  14. Agronomical Improvements - Planting Mechanization (95% of total) - Little Gem - Iceberg - Others • In establishment period of new machines to automatic harvest

  15. Agronomical Improvements Test-Plots: • Studies of resistance to fungi and insects through Breeding Programs and new varieties -Bremia resistance stumps 1-16 to 1-27 - Nasonovia resistence: period from March to May - Tip Burn resistence - Improved size and weight • Introduction of new varieties - Multi-Leaf (20 different varieties) - Baby Leaf • Selection of varieties for the 4 areas of production

  16. Agronomical Improvements - Soil Preparation: - GPS Guiding in Tractors - New Machinery: bigger and better crop table. - Weed Control: - Automatic Machinery - Optimization of Herbicides: Pre-planting.

  17. Agronomical Improvements - New strategies to avoid diseases and insects developed and focused on residue levels under L.o.D., in Colaborations with Chemical Companies (D’upont, Bayer, BASF) - Efficiency to Use of Water and Fertilizer: - Automatic control based on irrigation plans for every crop/area - Soil Moisture and control - Control of consumption in Farms - Improvements in Hydroponic System

  18. Agronomical Improvements • Hydroponic Crop: • Increasing of uniformity of production • Efficient using of water and nutrients • It is not necessary to use herbicide • Improved cleanliness of the product (no contact with the ground) • Different managements of Continentals & Multi-Leaf • Develop of new varieties for this system

  19. Thank you for your attention

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