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CoLinkEx

CoLinkEx. Cooperative Marketing with. Agenda. CoLinkEx Overview. Market Analysis. Cooperative Marketing. Agenda. CoLinkEx Overview. Market Analysis. Cooperative Marketing. What is CoLinkEx ?. CoLinkEx – Hardware Open JTAG/SW Debug Adapter. Main Features.

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CoLinkEx

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  1. CoLinkEx Cooperative Marketing with

  2. Agenda CoLinkEx Overview Market Analysis Cooperative Marketing

  3. Agenda CoLinkEx Overview Market Analysis Cooperative Marketing

  4. What is CoLinkEx? CoLinkEx – Hardware Open JTAG/SW Debug Adapter Main Features • Supports JTAG & SW debugging • Supports ARM Cortex MCU • Supports CooCoxCoIDE and CoFlash • Supports MDK and IAR • Hardware open □ □ □ □ □ SCH, BOM List, PCB are all open, Firmwareis free to use.

  5. Supported Devices • NXP (M0 & M3) • LPC11xx series • LPC11Cxx series • LPC12xx series • LPC13xx series • LPC17xx series • ST (M3 & M4) • STM32F1xx series • STM32F4xx series • TI (M3) • LM3S series • Atmel (M3) • SAM3Uxx series • Energy Micro (M3) • EFM32G series • Holtek(M3) • HT32F125x series • Nuvoton(M0) • NUC1xx series • M051 series • Mini51 series

  6. Two Products CoLinkEx CoLinkEx_LPC11C14 EVB • A CoLinkEx + LPC11C14 Evaluation Board (can be broken into 2 parts) • Power supply and Debug via just one USB port • A stand-alone CoLinkEx Packing List • A CoLinkEx / CoLinkEx_LPC11C14 EVB • One USB cable and one serial cable • A CooCox CD (schematics, CooCoxToolkit introductions & installers, installation instructions, user manuals, etc. all included) • Packing list

  7. Agenda CoLinkEx Overview Market Analysis Cooperative Marketing

  8. Target Market & Customer ARM Cortex-M Developers, hobbyists, students, teachers, training organizations members, etc. The total number is estimated at 200K. ARM Cortex-M Development

  9. Product Differentiation *CoMDKPlugin and CoIARPlugin are plugins developed by CooCox to support debug adapters in MDK and IAR respectively.

  10. Product Differentiation * LPC11C14 has an extra CAN compared with LPC1114.

  11. CoLinkEx Product Highlights

  12. Sales Figures CooCox sells Colink/CoLinkEx at almost cost price to expand users, but the sales are limited by high freight fees ($40 to USA within 0.5kg) • Note: • Colink is a JTAG debug adapter for ARM Cortex-M3, CoLinkEx is an upgrade of Colink. • In 2012, we only have overseas customers, since CooCox closed the inland selling account. • As Colink and CoLinkEx are hardware open and low-cost, multiple corporations have asked our authorization to produce and sell Colink/CoLinkEx themselves, e.g. NGX Technologies, nce-tech, easyelectronics, CoiNelTechnology Solutions LLP, etc.

  13. Software Downloads To use Colink/CoLinkEx and the imitations in MDK/IAR, users need to install CoMDKPlugin/CoIARPlugin provided by CooCox. Total: 9972 *CooCox stopped providing downloads of new version CoIARPlugin at the end of 2011.

  14. Agenda CoLinkEx Overview Market Analysis Cooperative Marketing

  15. Cooperative Marketing with E14 CoLinkEx & CoLinkEx_LPC11C14 EVB • e14 buy price: • CoLinkEx $14.3 • CoLinkEx_LPC11C14 EVB $21.5 • Suggested resell price for e14: • CoLinkEx$19.9 • CoLinkEx_LPC11C14 EVB $29.9 • Advantage: • Regional sale strategy of Element14 • Much cheaper freight fee (CooCoxshipment cost $22- $81 within 0.5 kg)

  16. www.coocox.org

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