Is your “Find a Doctor” everything it can be?

1. Is your “Find a Doctor” everything it can be?

8. Ranked #1 in most pediatric specialties in Illinois

10. Voted one of the best places to work

11. FIND A DOCTOR

12. Research Usability studies & interviews Performance analysis

13. First impressions …are everything

14. Simple works (But it’s hard to do)

15. Forms

16. Too many fields Small type Can’t select more than one Cramped Locations are confusing Rarely used

17. Too many choices

18. Alphabet soup • ABCDEFGHIJKLM • NOPQRSTUVWXZ Looks good, but not very satisfying

19. Too many steps Task: Find an allergy doctor close to me

20. Step 1Search by name or specialty? Can’t search by location

21. Step 2Alphabet soup ABCDEFGHIJKLM NOPQRSTUVWXZ

22. Step 3 Find specialty • Adult Orthodontics • Adult Psychotherapy • Adult Psyhchiatry • Adult Trauma • Advanced Sleep Phase Syndrome • Aesthetic Plastic Surgery • Affective Disorders • Age Spots • AIDS • AIDS/HIV Psychological Counseling • Airway Disorder • Alcoholism • Allergic Contact Dermatitis • Allergic Rhinitis • Allergies • Allergy and Asthma management • Allergy and Immunology • Allergy Immunotherapy • Allergy Testing • Alternative Medicine • Alzheimer's Disease • Ambulatory Anesthesia • Amenorrhea • Amniocentesis • Amputation Rehabilitation • Amputations • Amyotrophic Lateral Sclerosis • Anal Cancer • Anal Fissures • Anal Incontinence • AnaplasticAstrocytoma • Anatomic Pathology • Anatomic-Clinical Pathology • Andrology • Anemia (Iron Deficiency) • Anesthesia - Ortho • Anesthesia - Regional • Anesthesia, Laparoscopic • Anesthesiology • Aneurysm Aortic Surgery • Aneurysm Endovascular Surgery • Aneurysm Repair • Aneurysm Repair, Aortic • Aneurysm Surgery • Aneurysms • Angina • Angina Pectoris • Angioedema • Angioplasty • Ankle Disorders • Ankle Injuries • Anorectal Physiology/Testing • Anorectal Problems • Anterior Segment Surgery • Antibiotic Testing • Anxiety Disorders • Aortic Aneurysm • Aortic Arch Surgery • Aortic Disease • Aortic Dissection • Aortic Surgery • Aortic Valve Surgery • Aortic/Mitral Surgery • Aplastic Anemia • Appendectomy • Arnold Chiari Malformation • Arrhythmia • Arrhythmia Surgery • Arterial Blockage • Arterial Insufficiency • Arterial Reconstruction • Arterial Revascularization • Arterial Stents • Arterial/Aortic Aneurysm Surgery • Arteriovenous Malformation (AVM) • Arthrectomy • Arthritic Hand Reconstruction • Arthritis • Arthritis-Rheumatoid • Arthroscopic Surgery • Arthroscopy • Arthroscopy-Knee • Artificial Disc • Artificial Insemination • Asperger's Syndrome • Assisted Reproduction • Assisted Reproductive Techniques • Asthma • Asthma and Allergic Disorders • Astrocytoma • Ataxia • Atopic Dermatitis • Atrial Fibrillation • Attention Deficit Disorders (ADD) • Attention Deficit Hyperactivity Disorder (ADHD) • Autism • Abdominal Aortic Aneurysm • Abdominal Aortic Aneurysm Surgery • Abdominal Imaging • Abdominal Organ Transplant, Pediatric • Abdominal Organ Transplantation • Abdominal Plastic Surgery • Abdominoplasty/Tummy Tuck • Abnormal Pap Smears • Achalasia • Acid Reflux • Acne • Acne Scarring • Acoustic Neuromas • Acupuncture • Acute Pain Management • Addiction Psychiatry • Addictive Disorders • Adenoids • Adolescent Dermatology • Adolescent Gynecology • Adolescent Medicine • Adolescent Psychiatry • Adolescent Psychology • Adolescent Psychotherapy • Adrenal and Pituitary Disease • Adrenal Disorders • Adrenal Laparoscopic Surgery • Adult ADHD • Adult Allergy and Immunology • Adult Cardiac Surgery • Adult Cardiology • Adult Congenital Heart Disease • Adult Medicine

23. Step 4 Know the difference • Adult Orthodontics • Adult Psychotherapy • Adult Psyhchiatry • Adult Trauma • Advanced Sleep Phase Syndrome • Aesthetic Plastic Surgery • Affective Disorders • Age Spots • AIDS • AIDS/HIV Psychological Counseling • Airway Disorder • Alcoholism • Allergic Contact Dermatitis • Allergic Rhinitis • Allergies • Allergy and Asthma management • Allergy and Immunology • Allergy Immunotherapy • Allergy Testing • Alternative Medicine • Alzheimer's Disease • Ambulatory Anesthesia • Amenorrhea • Amniocentesis • Amputation Rehabilitation • Amputations • Amyotrophic Lateral Sclerosis • Anal Cancer • Anal Fissures • Anal Incontinence • AnaplasticAstrocytoma • Anatomic Pathology • Anatomic-Clinical Pathology • Andrology • Anemia (Iron Deficiency) • Anesthesia - Ortho • Anesthesia - Regional • Anesthesia, Laparoscopic • Anesthesiology • Aneurysm Aortic Surgery • Aneurysm Endovascular Surgery • Aneurysm Repair • Aneurysm Repair, Aortic • Aneurysm Surgery • Aneurysms • Angina • Angina Pectoris • Angioedema • Angioplasty • Ankle Disorders • Ankle Injuries • Anorectal Physiology/Testing • Anorectal Problems • Anterior Segment Surgery • Antibiotic Testing • Anxiety Disorders • Aortic Aneurysm • Aortic Arch Surgery • Aortic Disease • Aortic Dissection • Aortic Surgery • Aortic Valve Surgery • Aortic/Mitral Surgery • Aplastic Anemia • Appendectomy • Arnold Chiari Malformation • Arrhythmia • Arrhythmia Surgery • Arterial Blockage • Arterial Insufficiency • Arterial Reconstruction • Arterial Revascularization • Arterial Stents • Arterial/Aortic Aneurysm Surgery • Arteriovenous Malformation (AVM) • Arthrectomy • Arthritic Hand Reconstruction • Arthritis • Arthritis-Rheumatoid • Arthroscopic Surgery • Arthroscopy • Arthroscopy-Knee • Artificial Disc • Artificial Insemination • Asperger's Syndrome • Assisted Reproduction • Assisted Reproductive Techniques • Asthma • Asthma and Allergic Disorders • Astrocytoma • Ataxia • Atopic Dermatitis • Atrial Fibrillation • Attention Deficit Disorders (ADD) • Attention Deficit Hyperactivity Disorder (ADHD) • Autism • Abdominal Aortic Aneurysm • Abdominal Aortic Aneurysm Surgery • Abdominal Imaging • Abdominal Organ Transplant, Pediatric • Abdominal Organ Transplantation • Abdominal Plastic Surgery • Abdominoplasty/Tummy Tuck • Abnormal Pap Smears • Achalasia • Acid Reflux • Acne • Acne Scarring • Acoustic Neuromas • Acupuncture • Acute Pain Management • Addiction Psychiatry • Addictive Disorders • Adenoids • Adolescent Dermatology • Adolescent Gynecology • Adolescent Medicine • Adolescent Psychiatry • Adolescent Psychology • Adolescent Psychotherapy • Adrenal and Pituitary Disease • Adrenal Disorders • Adrenal Laparoscopic Surgery • Adult ADHD • Adult Allergy and Immunology • Adult Cardiac Surgery • Adult Cardiology • Adult Congenital Heart Disease • Adult Medicine

24. Step 5Click Search Keyboard didn’t work

25. Results

26. Too hard to read

27. Too much to read “How far do I need to drive?” “Are they friendly?” “What are their specialties?”

29. Bio

30. “It’s nice you can see a picture…” Too hard to read

31. Four years of search logs + usability tests = very useful data Research

32. Snapshot of top searches

33. 94% Searched for last names as a keyword (Lots of misspellings too)

35. 98% Searched for a name, specialty, or location

37. Parents thought all fieldswere required More fields = more requirements

39. How we fixed it Redesign

42. Feedback Fewer fields Humanized language Advanced search

44. Smart search: based on the position of the term in the last name, first name, specialty, etc. Keyboard-friendly Direct links to profile

45. Doctor count

47. Feedback Sorting options Photos Maps Location markers Highlighted terms

49. Print & email friendly Photo Specialties with definitions Map Location markers