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Workshop #2 (Review of ESAP). ESAP Energy Savings – Discussion of Barriers October 19, 2011 CPUC Alex Jackson, NRDC. ESAP Energy Savings – Potential Barriers. Outline Policy guidance Measure eligibility Program delivery New customers Participating customers Other.
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Workshop #2 (Review of ESAP) ESAP Energy Savings – Discussion of Barriers October 19, 2011 CPUC Alex Jackson, NRDC
ESAP Energy Savings – Potential Barriers • Outline • Policy guidance • Measure eligibility • Program delivery • New customers • Participating customers • Other
ESAP Energy Savings – Potential Barriers • Policy guidance • Lack of specific energy savings targets/guidance for IOUs • Compare to ESAP’s programmatic initiative • Need to reconcile outreach goals with “key policy objective” of providing reliable energy resource • Limited funding • Growing number of eligible customers
ESAP Energy Savings – Potential Barriers • Measure Eligibility • 3 measure minimum/minimum energy savings • Climate zone restrictions • Measure availability and level of upgrade (e.g. attic insulation) • Cost effectiveness threshold (workshop #3) • Process for introducing new ESAP measures found to be cost-effective (workshop #3) • Multifamily eligibility (workshop #4) • Other
ESAP Energy Savings – Potential Barriers • Program Delivery: New Customers (workshop #6) • Potential barriers • Awareness • Receptivity to program • Property owner waivers • Income documentation • Language barriers • Past participation • Funding restrictions • Considerations • Increasingly hard to enroll customers (e.g., SDG&E and SCG propose to offer $50 grocery store gift cards to customers who keep their appointments)
ESAP Energy Savings – Potential Barriers • Program Delivery: New Customers • Considerations (cont.) • Limited value proposition for many customers • Documentation barriers persist for customers in rental and multifamily housing • 2007 KEMA Needs Assessment findings: • Fraction of eligible participants aware of ESAP (7%) or program similar to ESAP (20%) • Roughly 10% of eligible population uninterested in participating in ESAP • English is not the primary language for 40% of low income households in California
ESAP Energy Savings – Potential Barriers • Program Delivery: Participating Customers • Potential Barriers • Energy education • Attitude towards energy use • Behavioral factors • Funding restrictions • Considerations • High Usage Needs Assessment (SCE): unusually high energy usage in LI households more function of behavioral/attitude-based factors than reliance on inefficient appliances • 2009 Impact Evaluation: personal, customer-specific energy education focused on behavioral change a significant energy savings opportunity • But current education efforts having limited effect on participants • No pilots proposed for 2012-2014 ESAP program
ESAP Energy Savings – Potential Barriers • Discussion Questions • Should the Commission provide energy savings targets or other policy guidance to the Utilities in furtherance of energy savings? • Should the Commission move away from an “all feasible measures” approach?