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CHAPTER. 12. Forecasting. Management Mathematics-76. AHNAF ABBAS. CHAPTER. 12. Objectives . How to Classify Forecasts How to Calculate Moving Averages How to Perform Exponential Smoothing. Management Mathematics-76. AHNAF ABBAS. FORECAST :
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CHAPTER 12 Forecasting Management Mathematics-76. AHNAF ABBAS
CHAPTER 12 Objectives • How to Classify Forecasts • How to Calculate Moving Averages • How to Perform Exponential Smoothing. Management Mathematics-76. AHNAF ABBAS
FORECAST: • A statement about the future value of a variable of interest such as demand. • Forecasts affect decisions and activities throughout an organization • Accounting, finance • Human resources • Marketing • MIS • Operations • Product / service design
I see that you willget an A this semester. Basic Assumptions • Assumes causal systempast ==> future Past patterns (behavior) will continue into future. • Forecasts rarely perfect because of randomness • Forecast accuracy decreases as time horizon increases JOSH I
Timely Accurate Reliable Easy to use Written Meaningful Elements of a Good Forecast
“The forecast” Step 6 Monitor the forecast Step 5 Prepare the forecast Step 4 Gather and analyze data Step 3 Select a forecasting technique Step 2 Establish a time horizon Step 1 Determine purpose of forecast Steps in the Forecasting Process
Uh, give me a minute.... We sold 250 wheels last week.... Now, next week we should sell.... Naive Forecasts The forecast for any period equals the previous period’s actual value.
Naïve Forecasts • Simple to use • Virtually no cost • Quick and easy to prepare • Data analysis is nonexistent • Easily understandable • Cannot provide high accuracy
Types of Forecasts Types By lead time The timebetween when the forecast is made and the future point to which it refers. • Long-term: more than 10 years. • Medium-term: up to 5 years. • short-term: months to a year.
Types of Forecasts • Univariate :Using past patterns e.g. Time series which uses historical data assuming the future will be like the past. • Multivariate- uses explanatory variables to predict the future, i.e. Past relationships between multiple variables. • QualitativeJudgmental - uses subjective inputs
Judgmental Forecasts (Qualitative) • Executive opinions • Sales force opinions • Consumer surveys • Outside opinion • Delphi method • Opinions of managers and staff
Time Series Forecasts • A time series is a continuous set of observations that are ordered in equally spaced intervals(e.g one per month). • Basic concept of univariate forecasting: Future values = f( Past values ) e.g. Two months average sales : Forecast for June = (April sales + May sales ) / 2 Univariate methods includes smoothing (averages) and exponential smoothing.
Multivariate Forecasts • Known as Causal methods: make projections of the future by modeling the relationship between a series and other series. e.g. A forecast for furniture sales may be based on a relationship between economic indicators such as housing starts, personal income ,No. of new marriages etc… : Future values = f( Past values, Values of other variables ) e.g. June demand = 50 + 0.2 MS + 1xAPI +0.5NH Multivariate methods include multiple regression and econometric.
We’ll guess same as last month plus a little more for a possible trend
Continue with our successful method: guess the same as last month plus a little more for a possible trend
Trend might be a tad steeper than I thought
Momentary deviation, trend will continue
Sales has leveled off: Lets average last few points
Oh oh, maybe things are going down hill
Let’s be conservative and Assume a negative trend
Thank goodness, we are still basically level
We’ll guess same as last month
We have for sure leveled off
Big trouble!!! Chief forecaster Joshi and CEO Joshi1 fired!
New chief forecaster points out the obvious trend
Remarkable turnaround in sales. New CEO Joshi2 given credit
Things have turned around. Perhaps Joshi2 truly is a genius