MARKETING THE INDUSTRY SEGMENTS

1. MARKETING THE INDUSTRY SEGMENTS 4.08 Explain the entertainment and recreation industry.

2. Theme park: A large facility for entertainment that includes games, thriller rides, sightseeing, shops, food, etc., based on a particular theme. • Dollywood • Six Flags • The Magic Kingdom • The Epcot Center • Disneyland

3. Pigeon Forge, TN • Tennessee’s most visited attraction with over 2.5 million visitors annually • “Create Memories Worth Repeating” • Wholesome fun and entertainment through music, crafts, attractions, and rides with an American country tradition theme

4. Six Flags—Atlanta, GA • Six Flags America—Baltimore, MD/Washington, DC • World’s largest regional theme parks with 39 locations in North America and Britain • First park built in Texas over 40 years ago • Teamed with “Weekly Reader” in 2003 in a children’s literacy program “Read to Succeed” for elementary schools

5. The Magic Kingdom • The Epcot Center • MGM Studios • Animal Kingdom Park • Resorts

6. “Where Magic Lives” • Over 15 million visitors per year • Orlando, Florida

7. Over 10 million visitors annually • Imagination • Aeronautical • Futuristic

8. Over 8 million visitors annually • Resorts

9. Anaheim, CA • America’s first theme park, opened in 1955 • “The Happiest Place on Earth” • Enchanted kingdom of fantasy and imagination • 13 million visitors annually

10. Natural destinations: Places of interest formed completely by nature • Natural Bridge • The Grand Canyon • Niagara Falls

11. Natural Bridge—Natural Bridge, VA • Thomas Jefferson purchased 157 acres from King George III of England for 20 shillings in 1774 • Remains private today • Over 100 million years old • 215 ft. tall and 90 ft. wide

12. The Grand Canyon • Grand Canyon National Park, Arizona • 1,217,403 acres • Approximately 4 million recreation visits in 2002 • One of the most spectacular examples of erosion in the world • World Heritage Site

13. Niagara Falls • New York/Canadian border • Discovered in 1678 • Jay Treaty—1796 US government took possession of the eastern shore • 20 million visitors annually

14. NC State Parks • Division of NC Department of Environment and Natural Resources • Supported and maintained with state tax dollars and private donations • 29 state parks • 4 recreation areas • Natural areas • Preservation of natural resources • Camping • Horseback trails • Bicycling • Off road all-terrain vehicle trails • Educational and interpretive programs about environment, plants, and animals

15. United States National Forests (USDA Forestry Service) • *Headquarters—Yates Federal Building, Washington, DC • Home of “Smokey the Bear” • “To ensure that America’s forests and grasslands are in the healthiest condition they can be in.” • “To ensure that American people have many opportunities to use, enjoy, and care for the lands and waters that sustain us all.

16. United States National Forests (USDA Forestry Service) • US divided into nine regions • 155 national forests • 20 national grasslands • Supported by federal tax monies and private donations

17. Destinations with historical or religious significance Attractions that preserve history, tradition, and culture • The White House • The Statue of Liberty • Mormon Tabernacle • Pearl Harbor • The Great Wall of China • Stonehenge • The pyramids of Egypt • The Vatican • TajMahal • The Parthenon

18. THE WHITE HOUSE • Washington, DC • Site was chosen in 1790 while George Washington was president. • In 1800, John and Abigail Adams moved in, and the seat of government was relocated from Philadelphia to Washington. • Availability was altered after 9/11/01.

19. THE STATUE OF LIBERTY • Dedicated October 28, 1886 • Designated a national monument on October 15, 1924 • Care and administration transferred to National Park Service in 1933 • Gift from people of France in recognition of friendship established during American Revolution • Universal symbol of political freedom and democracy

20. MORMON TABERNACLE • Salt Lake City, Utah • Acoustically sensitive dome-shaped auditorium constructed between 1863 and 1875 • Houses world’s most famous pipe organ with 11,623 pipes • Home of Mormon Tabernacle Choir

21. Hawaii • WWII historic military site • December 7, 1941, Japanese warplanes bombed the USS Arizona • Bodies of over 1,000 American sailors still entombed in the sunken hull PEARL HARBOR

22. STONEHENGE • England • Circle of megalithic stones on the Salisbury Plain • A mystical spiritual center for more than 1,000 years • World Heritage Site

23. THE PYRAMIDS OF EGYPT • Tombs of early Egyptian kings with rooms and passages along with the burial chamber of the king • World Heritage Site

24. THE VATICAN • Rome, Italy • Residence of the Catholic Pope

25. TAJ MAHAL • India • Mausoleum built entirely of white marble stone by a Muslim emperor in memory of his wife • World Heritage Site

26. THE GREAT WALL OF CHINA • Constructed in the 15th century as a means of protection • 1,864 miles long and 16 to 26 feet high

27. THE PARTHENON • Athens, Greece • Main temple at the Acropolis • Temple to the Goddess Athena

28. Fair: A gathering to entertain and educate and sometimes used to introduce new products relevant to the area promoting the event; normally held outdoors with rides and food providing a great part of the attraction

29. NORTH CAROLINA STATE FAIR • Raleigh, NC • Over 150 years of operation • Food, rides, exhibits, games, concerts • Farm animal exhibition • Craft demonstrations and sales • Competition and prizes

30. Dixie Classic Fair • Winston-Salem • Combination of grain exhibition started in Salem in 1882 and the Piedmont Tobacco Fair started 15 years later • Name changed in 1956 • Attended by over 300,000 people in October 2003 • Second to NC State Fair in popularity Other fairs… • NC Mountain State Fair • Fletcher, NC • Held in September before NC State Fair • Started in 1993 • World’s Fair

31. Motorsports racing: A spectator sport that is a highly lucrative vehicular competition held on established tracks and involving drivers, car owners, sponsors, and spectators.

32. NASCAR—National Association of Stock Car Auto Racing Started by Bill France with the first race in Daytona, Florida, in 1948

33. LOWE’S MOTOR SPEEDWAY • Concord, NC • Built in 1959 by Bruton Smith and Curtis Turner • President H.A. “Humpy” Wheeler • A facility that continuously establishes new industry standards • Seating capacity in 2000—167,000 • Seating capacity expansion to 200,000 by 2010

34. North Carolina Motorsports Association (NCMA) • Nonprofit corporation established in 2002 to enhance the motorsports industry in NC • Members represent industry issues, influence legislation, provide input to the educational communities, and promote the growth of the sport. • Ed McLean, executive director

35. Economic impact of motorsports in NC • Economic impact to NC estimated at $2 billion a year • Economic impact of five NASCAR weekends a year--$500 million

36. Motorsports related industries in NC • 1,000 industry related businesses in NC • Many open to tourists (gift shops, museums) • Sam Bass Gallery of Motorsports Art • Richard Petty Driving Experience

37. NASCAR owner team shops in NC • Hendrick Motorsports—Charlotte • Dale Earnhardt, Inc.—Mooresville • Joe Gibbs Racing—Huntersville • Richard Childress Racing—Welcome • Roush Racing--Mooresville

38. Outdoor dramas: Works of entertainment presented on an outdoor stage; may be either theatrical or musical or a combination of both

39. Whitewater rafting… • Kayak or raft down a river • Rapids are rated based on elevation loss, volume of flow, river features, and river hazards with class I being the easiest and class IV being the most difficult and often referred to as “risk to life.”

40. Whitewater rafting in NC • Ocoee River • Near NC border crossing under Hwy. 64 near Murphy • Big, closely spaced rapids • One of most popular whitewater rivers in nation • Olympic whitewater site • Class III and IV • Nantahala River • Dam controlled river near Bryson City and Fontana Village • Family rafting • American whitewater playground • Class I and II with a class III at the end

41. Fishing… • Mountain streams and brooks • Trout • Fly fishing

42. Freshwater fishing… • Brackish/freshwater fishing in the Currituck Sound, Kitty Hawk Bay, and Colington Harbor • Rockfish/Striped Sea Bass • Flounder • Croakers • Rivers, lakes, and ponds in the Heartland/Piedmont • Fish from small boats or piers • Catfish, bream, crappie, and bass

43. Saltwater fishing along the coastline… • From Currituck to Sunset Beach (275 miles) • Outer Banks is known as “The Billfish Capital of the World.” • Hatteras is known as “The Blue Marlin Capital of the World.”

44. Headboat fishing • Carry up to 40-50 people • Half-day trips in the sound and inlet waters

45. Surf and pier fishing • Piers along the coastline are accessible to tourists at no charge or for a small fee. • The season peaks in May and November.

46. Hook/surf fishing • Flounder • Sea mullet/whiting • Croakers, channel bass, bluefish

47. Net fishing • Flounder • Shrimp • Clams and oysters are farmed and grown in beds. • Crabs are caught with crab pots/cages.

48. Charter boat deep sea fishing Charter boats are operated by a captain, rented to the recreational fisherman by the hour or day, and travel miles into the ocean. • Blue and white marlin • Sailfish • Dolphin • King Mackerel • Tuna

49. Water sports • Pleasure boating and pontoons • Water skiing • Jet skiing • Wave running • Wake boarding • Surfing • Kite surfing • Sailing

50. Snow sports: Outdoor recreational activities utilizing the natural frozen precipitation which collects on the ground during winter months and which may be enhanced by man-made materials to create more desirable conditions. • Snow skiing • Snowboarding • Snow tubing