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2014. 3. 29.

Hybrid Media (Contents) Service. 2014. 3. 29. Hybrid Media (Contents) Service. Background. Broadcasting guarantees quality of service and efficient delivery of content to a large number of viewers

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2014. 3. 29.

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  1. Hybrid Media (Contents) Service 2014. 3. 29.

  2. Hybrid Media (Contents) Service • Background • Broadcasting guarantees quality of service and efficient delivery of content to a large number of viewers • Broadband network systems afford the flexibility to deliver personalized content that meets an individual viewer’s preferences • Broadcast and broadband have complementary characteristics, therefore harmonized usage of those system will produce new media services

  3. Hybrid Media (Contents) Service • PSC (Personalized Scene Creation)Service It provides contents through broadcasting channel, and the users select their preferable contents in the internet then combine them with broadcasting contents, and produce and enjoy it at his own Broadcasting Contents bread Broadcasting Channel Mobile Channel Metadata Internet Hamberg salad Synchronization Value added contents PSCContents Server Hotdog sandwich UI terminal sausage bread curry macaroni ContentsServer Cloud

  4. Hybrid Media (Contents) Service • Related researches • In Europe, YouView, formerly known as Project Canvas, is currently serviced by the British Broadcasting Corporation (BBC) and other U.K. companies • HbbTV, a pan-European initiative, has launched its services in Germany, France, and other countries • NHK is developing Hybridcast as a platform for advanced broadcast services in the broadband era • ETRI, under the name of project “beyond smart TV”, is developing hybrid media service since 2011

  5. Hybrid Media (Contents) Service Delivering a broadcasting TV program together with metadata related to it through broadcasting channel. The contents related to the metadata is delivered through other platform such as internet or mobile network. The terminal synchronize the contents to the broadcasting program, which provides a new media service to the users Concept Broadcasting Contents Server BroadcastingProgram + Metadata Broadcasting Channel Metadata Mobile Channel Internet Synchronization Value added contents Internet ContentsServer Home device control VoD contents Personaldevice connection CP CP CP TV AppStore ContentsServer Cloud

  6. Hybrid Media (Contents) Service • Augmented BroadcastingService Combine realistic and immersivecontents overlaying over broadcasting program in order to provide augmented information and allow users to select/control on the information Broadcasting Contents Server Broadcasting Program+ AR metadata kids travel Broadcasting Channel metadata Mobile Channel Internet education Synchronization AR Contents ARContentsServer kids Travel AR UI Terminal AR CP AR CP AR CP education Contents Server Cloud vibration motors bend sensors AR region Happy birthday -Jane Haptic

  7. Hybrid Media (Contents) Service • Multilingual BroadcastingService For example when a multi-cultural family is watching TV, the audio of other language for foreign family member who is not familiar with the broadcasting language is provided through the internet to the second device Smart TV Broadcasting channel Broadcaster Chinese Vietnamese Pilipino metadata Japanese Internet Multilingual audio content provider (CP) smart device

  8. Hybrid Media (Contents) Service • WSG(Wondering Scene Guide)Service During watching TV, user is wondering about the place in the scene, actor, or accessories which actor is wearing. TV searches those information in the internet and show on TV screen or second device Broadcasting channel Broadcaster Broadcasting contents metadata Travel information (hotels, restaurants, transportation,etc.) Internet Travel content provider (CP)

  9. Hybrid Media (Contents) Service • Multi-viewpoint Broadcasting Service Provides various angle views using the synchronization technology of hybrid networks. A user can watch multi-viewpoint contents on smart devices while watching broadcasting program on smart TV

  10. Hybrid Media (Contents) Service • Standard items Broadcasting Contents Server Broadcastingwith Metadata Metadata Broadcasting Channel Mobile Channel Internet Synchronization Protocol between TV & second device Value added contents Internet ContentsServer Home device control VoD contents Protocol for downloading contents Personaldevice connection CP CP CP TV AppStore ContentsServer Cloud : Items to be standard

  11. Hybrid Media (Contents) Service • Standard APIs • Broadcasting server API • Delivery mechanism of broadcasting contents with metadata • Metadata for interlocking broadcasting contents and service contents • Service server API • Delivery mechanism of service application and service contents to the receiver • Receiver API • Access to the metadata from broadcasting stream, synchronization between broadcasting contents and service contents, requesting of service application and contents, play control, user authentication • Secondary device API • Synchronized protocol between receiver and secondary devices

  12. Hybrid Media (Contents) Service • Conclusion • Hybrid media service provides user specific, value added, and interactive broadcasting services by harmonizing and synchronizing broadcasting and broadband contents • For the interoperability between various service servers providing hybrid media service, common APIs needs to be standardized those are; • Broadcasting server API • Service server API • Receiver API • Secondary device API

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