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CHAPTER 12 DEVELOPING AN E-COMMERCE BUSINESS

CHAPTER 12 DEVELOPING AN E-COMMERCE BUSINESS. 12.1 E-Commerce and Entrepreneurship 12.2 Components of an E-Commerce Business 12.3 Develop Your New E-Commerce Business. Lesson 12.1 E-Commerce and Entrepreneurship. Describe success factors for an e-commerce business.

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CHAPTER 12 DEVELOPING AN E-COMMERCE BUSINESS

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  1. CHAPTER 12DEVELOPING AN E-COMMERCE BUSINESS 12.1 E-Commerce and Entrepreneurship 12.2 Components of an E-Commerce Business 12.3 Develop Your New E-Commerce Business CHAPTER 12

  2. CHAPTER 12 Lesson 12.1E-Commerce and Entrepreneurship Describesuccess factors for an e-commerce business. Identify e-commerce entrepreneurship opportunities.

  3. CHAPTER 12 E-Commerce Businesses • Easy and inexpensive to start • Risk of failure

  4. CHAPTER 12 Moving to Entrepreneurship • Entrepreneur—a person who organizes, operates, and assumes the risk for a business venture

  5. CHAPTER 12 Success Factors • The owner • Customer base • Value proposition—the complete offerings of the business, designed to meet customer needs better than other choices

  6. CHAPTER 12 E-Commerce Opportunities • Consumer-to-consumer (C-to-C) • Business-to-consumer (B-to-C) • Business-to-business (B-to-B)

  7. CHAPTER 12 Consumer- to-Consumer • Auction site • Shopping mall site • Personal web site

  8. CHAPTER 12 Business-to-Consumer • Similar to C-to-C businesses • Full-time business • Business web sites • Online shopping malls

  9. CHAPTER 12 Business-to-Business • Brick-and-mortar businesses allow online purchasing. • Few B-to-B businesses use an Internet-only strategy. • Growing number of Internet wholesalers and manufacturers’ representatives

  10. CHAPTER 12 E-Commerce Facilitators • E-commerce facilitator—provides one or more important activities that support the e-commerce strategies of other businesses • Specialized services • Server space • Security • Web design • Site management • Traditional services • Shipping • Billing • Payment processing

  11. CHAPTER 12 Lesson 12.2Components of an E-Commerce Business Describe important business relationships. Identifythe key technology requirements for an e-commerce business.

  12. CHAPTER 12 Roles and Relationships • The business • Customers • Supply chain • Information • Technology • Communication

  13. CHAPTER 12 E-Commerce Technology • Web server • Content management • Shopping cart • Payment processing • Data warehouse • Enterprise application integration

  14. CHAPTER 12 Lesson 12.3Develop Your New E-Commerce Business Explainthe steps for starting an e-commerce business. Discuss the value of a written business plan.

  15. CHAPTER 12 Starting an E-Commerce Business • Determine your purpose • Study your customers • Plan your strategy • Obtain your business domain • Develop business procedures • Design the site • Advertise • Open for business

  16. CHAPTER 12 Preparing a Business Plan • Business plan—written document that describes the nature of a business, its goals and objectives, and methods for achievement

  17. CHAPTER 12 Sections of an E-Commerce Business Plan I.Description of the business II. Business environment and competition III. Business goals and objectives IV.Production and operations plans V. Technology requirements and management VI. Marketing strategy––target market and marketing mix VII. Supply-chain members and chain management VIII. Three-year financial projections IX. Financing requirements and plans X. Supporting documents

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