Persuasive Speech

1. Persuasive Speech Presented by Doris L. W. Chang

2. Presentation Outline • What Is Persuasion? Why Persuade? • An Approach to Persuasion (Motivated Sequence) • What Do People Need? • Brief Summary Tips • Checklist for a Persuasive Speech • Criteria • Your Turn to Practice!!!

3. What Is Persuasion? • Goal • to change people’s ideas, • to reinforce an existing idea • To form a new attitude • To modify the audience’s ideas • As a persuader, you must • Supply sufficient info. to achieve your purpose of • changing an attitude, • reinforcing an attitude, • creating a new attitude, or • modifying an already held attitude. • (Payne 116)

4. An Approach to Persuasion • Attention Step • Need Step • Satisfaction Step • Visualization Step • Action Step Alan Monroe & Douglas Ehninger (Payne 117)

5. Sample Outline: 1st AC Need • Introduction • Statement of Resolution • Definition of terms • Inherency (justification for change) • Significance • Presentation of the plan • Solvency of the plan (how the plan solves the need or harm) • Summary (Goodnight 27)

6. What Do People Need? Self Actualization Self Esteem Belongingness Safety Physiologial

7. Tips on Persuasive Speeches • Create a motivation for change by applying to one of the five needs • Use the Motivated Sequence to help organize your argument. • Gain the audience’s attention • Establish the need to change • Provide a means to satisfy the need • Visualize the solution • Describe how the audience can act on the solution.

8. Checklist • Goal—to affect a belief or move to action • Clear Stance, clear argument, logical refutation • Reasons • clearly stated • Each reason directly supports the goal • Each reason contributes to the audience’s acceptance of the goal • Use facts, statistics, expert opinion to support the reasons • Document the evidence for the reasons

9. Criteria for a Persuasive Speech Persuasive Speech Criteria • Is the goal specific and clear? • Is the argument clearly stated? • Is the refutation convincing? • Are there sufficient reasons and supports? General Speech Skills • Is the introduction effective? • Are the main points clear? • Is the conclusion effective • Is the language clear, emphatic, and appropriate? • Is the delivery enthusiastic, vocally expressive, fluent, spontaneous, and direct?

10. Application Time Sample Persuasive Speech—”Volunteering at a soup kitchen” (Verderber 290-293)