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U.S. Military

U.S. Military. Demographic Metrics. Total Military Market. Source: AAFES, DMDC Masterfile (9/07). DMDC Reserve Component Common Personnel Data System (9/07), * Includes Stand-by Reserves

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U.S. Military

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  1. U.S. Military Demographic Metrics Military Retailer Magazine

  2. Total Military Market Source: AAFES, DMDC Masterfile (9/07). DMDC Reserve Component Common Personnel Data System (9/07), * Includes Stand-by Reserves ** Total does not include the estimated 600,000 DoD Civilians, their dependents and eligible international military members who are authorized users of portions of the military resale system. Military Retailer Magazine

  3. Geographic Breakout Source: DMDC Master File (9/07). *Western Hemisphere does not overlap with the United States, U.S. Territories and Special Locations. Military Retailer Magazine

  4. Active Duty by Branch of Service Source: DMDC Master File (9/07). Military Retailer Magazine

  5. Reserve and National Guard Source: DMDC Reserve Component Common Personnel Data System (9/07). Military Retailer Magazine

  6. Age of Active Duty Source: DMDC Master File (9/07). Military Retailer Magazine

  7. Education Active Duty Source: DMDC Master File (9/07). Military Retailer Magazine

  8. Active Duty Military Family Status Source: DMDC Family File (9/07) & DMDC Active Duty Master File (9/07). Single includes annulled, divorced & widowed. Military Retailer Magazine

  9. Gender of Active Duty Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

  10. Ethnicity of Active Duty Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

  11. Active Duty Spouses Age and Population Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

  12. Active Duty Children Age and Population Source: DMDC Military Family File (9/07). Military Retailer Magazine

  13. Military Resale Systems Exchanges and Commissaries Military Retailer Magazine

  14. Military Resale System Sales Source: Resale Agency Headquarters Military Retailer Magazine

  15. Sales Trends 2004-2008 $Billions Source: Military Resale Headquarters Military Retailer Magazine

  16. Top 10 Military CommissariesIn the U.S. Source: Defense Commissary Agency Headquarters. Military Retailer Magazine

  17. Top 10 Military ExchangesIn The U.S. Source: Exchange Services Headquarters Military Retailer Magazine

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