1 / 16

Smart furniture

Sales plans

deepmohan
Download Presentation

Smart furniture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SALESFORCE MANAGEMENT Abbasali Mookhy 820-363-380Athmika Subbiah 820-363-315Deep Mohan Singh 820-354-942Hemanshree Malik 820- 322- 140Satyajeet Mangudkar 820- 246 - 957Siddharth Sethi 820- 318- 376

  2. Introduction to Smart-Furniture • http://www.youtube.com/watch?v=0wmpEobdDRs&feature=youtu.be

  3. Product - Smart-Furniture • Foldable furniture • Easy maintenance • Convenient • Occupies less space • http://www.youtube.com/watch?v=kXBUqde8m9c

  4. Target market • Country : India Mainly Metropolitan cities Mumbai, Delhi, Bangalore & Chennai • High income group population to be targeted residing in condominiums

  5. Target market

  6. SWOT analysis • Strengths Exclusive to India Easy maintenance Large population to target Customized segment Limited competition

  7. SWOT analysis • Weaknesses Unfamiliar product/concept Huge initial investment

  8. SWOT analysis • Opportunities Growing economy First mover advantage Huge market to cater Low cost of production Expansion to other cities in future

  9. SWOT analysis • Threats New entrance of substitutes

  10. Porter’s Five Forces

  11. Sales process • Assembling plant : Mumbai • One showroom each in the four metropolitan cities • Contact high end interior designers and architects • Standardized furniture as well as customized furniture as per the customers needs

  12. Advertising plan • Magazines • Television • Billboards in major cities • Point of purchase display • Collaboration with architects and developers

  13. Budget • Based on estimated 1.2 Million apartments and condos in 4 metro cities • Targeting 10% of population which is approx 120,000 • Apartment with average sales of $2000 in each Apartment.

  14. Estimated budget

  15. Success factor • Innovative • Need for the product in the market • Response and increasing demands from the customers • Collaborations with well established and high end architects

  16. THANK YOU 

More Related