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EMPLOYEE ENGAGEMENT: Behavioral Science Solutions and Social Media

EMPLOYEE ENGAGEMENT: Behavioral Science Solutions and Social Media . Lauren Whitt, PhD UAB Wellness Director, Adjunct Professor . Driving Measurable Results with Engagement. Engagement = Behavioral Science Behavior D rives Outcomes

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EMPLOYEE ENGAGEMENT: Behavioral Science Solutions and Social Media

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  1. EMPLOYEE ENGAGEMENT: Behavioral Science Solutions and Social Media Lauren Whitt, PhD UAB Wellness Director, Adjunct Professor

  2. Driving Measurable Results with Engagement Engagement = Behavioral Science Behavior Drives Outcomes Individuals must do certain things in certain ways to ensure success (patients, care providers, family)

  3. Principles of Engagement Engagement is… • A finite resource – our focus is limited • Requires exchange of time, effort, energy, reward • Cost > = < Reward • Not a constant, expect ebb and flow • shines with intensity based on the beholders view • Decisions are post-rationalized • Communications equip the conscious brain with a rational story justifying subconscious impulses.

  4. Operant Conditioning “… behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future.” B.F. Skinner If “good things” follow a behavior, it is more likely to happen again.

  5. The Guide in Wellness Five basic tenants: • Specific target behaviors must be defined • Complex behavior sets need to be broken down • Individuals should have multiple “learning trials” • Reinforcement must be delivered ASAP • The incentive must be deemed meaningfuland meet the individual where they are standing

  6. Specific target behaviors must be defined Scale Back Alabama Goal: Lose 10 pounds in 10 weeks www.scalebackalabama.com 5 Foot Monkey

  7. Complex behavior sets must be broken down The 10 week break down…..1 pound per week • Promotions • Open • Your Heart Matters: Go Red For Women & Rec Center Health Fair • Your Heart Matters: Be Active • Your Heart Matters: Know Your Numbers* • Your Heart Matters: Eat Smart Cooking • National Nutrition Month Promotional Event • National Nutrition Month Health Cafeteria Celebration • Communication • Weigh-outs

  8. Individuals need multiple “learning trials” Blood Pressure Screening - Every Friday 11am – 1pm, Lobby of North Pavilion • Health screenings to help you track: • blood pressure • weight loss • waist circumference • body mass index • Interested in talking to a UAB Nurse about your health numbers, visit the NP today! 14 weeks 2,000+ Screenings

  9. Reinforcement must be delivered ASAP • Set Your Own Goal: • Lose 5 pounds in 5 weeks • Engage in 5 designated activities in 5 weeks • Lower blood pressure 5 points in 5 weeks • (systolic & diastolic) • Rewards: • Hole Punch on their cards for final drawing • Weekly Giveaways 40%+ achieved one goal

  10. The incentive must be deemed meaningful 20+Women THRIVING 350+ ACTIVE Have you recently been diagnosed with breast cancer? Are you fighting breast cancer now? Do you need encouragement or insights on the process from someone who has already been through it?  Join the UAB Courage Network to connect under the radar with other UAB faculty and staff who have overcome breast cancer.   Join us to walk, jog, or run this 2-mile course weaving through UAB, Railroad Park, finish at HUC, and celebrate on the Campus Green with a live concert by the band OCEAN STREET, food, inflatables, giveaways and more…

  11. Behavior Science Impacting Engagement • Behavior is driven by two systems: • What we want • What we like • Engagement marries experience with expectation…. • Over-delivery is a surprise, • Under-delivery is a disappointment.

  12. Social Sharing Best-Practices Engagement entails reaching people where they are….online and on smart phones

  13. UAB Social Media UAB Wellness is on Social Media • twitter.com/uabwellness • facebook.com/uabwellness • pinterest.com/uabwellness • uabwellness.blogspot.com

  14. Daily Keys to Social Media • Launch and speak with a marketing PURPOSE • Reinforce PERSONAL messages that provide valuable in the moment information. • CONNECT with other organizations or departments by tagging or linking to their pages and stories

  15. Creating Connections, Leveraging Peer to Peer Conversation • Employees--like all human beings--connect around commonalities • Deliver unique, exclusive content • Personalize messages to specific populations • Share information quickly • You control the media • Make it easy to engage and share experiences

  16. Social Sharing Practices

  17. Social Sharing Practices: Timing Best Days… Monday Wednesday

  18. Social Sharing Practices: Hashtags

  19. Social Sharing Practices: ToolsStorify #UABIW12 – UAB Innovations in Wellness 2012

  20. Social Sharing Practices: ToolsHootsuite, Twitter, Facebook & Bitly Hootsuite Weekly Report “Ow.ly” Facebook Weekly Page Update

  21. Social Sharing Practices: Blogs • Speak like yourself, not an executive • Make research accessible, easy to practice • Keep cultural norms of organization in mind • Tips and Tricks- Blog first, Facebook and Twitter to reinforce…

  22. Use Popular Blog Content as a Guide

  23. Tracking and Timing These peeks correlate directly with the time we posted the link on twitter and facebook.

  24. A toolkit to help you begin the process…

  25. Next on Horizon: Health Gamification Spring 2013 @UAB

  26. Employee Engagement Keys • Access - convenience • Aesthetics – visual • Associations – connections • Belonging – familiarity • Desire – rewards • Enhancement – personal improvement • Entertainment/Escape - fun • Intrigue – uniqueness • Herd behavior – crowd followers • Meaning - purpose

  27. www.uab.edu/wellness Twitter: www.twitter.com/uabwellness Facebook: www.facebook.com/uabwellness Pinterest: www.pinterest.com/uabwellness Blog: www.uabwellness.blogspot.com Email: uabwellness@uab.edu

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