NAW Association Executives Council (AEC) Summer Meeting July 14 -16, 2014 Carlsbad, CA

1. NAW Association Executives Council (AEC) Summer Meeting July 14 -16, 2014 Carlsbad, CA Breakfast and Discussion Roundtables

2. Crowdsourcing a Logo OPEESA Logo Update done in August 2013 Presented at NAW AEC Meeting, July 2014

3. Many websites to choose from: • 99designs.com • Designcrowd.com • Crowdspring.com • Logomyway.com • Logotournament.com • Mycroburst.com • There were several others but these seemed to be the most popular.

4. FAQs • Take the time to read the FAQs ahead of time. There were several tips that were very useful including how to solicit “creatives” and things that you might want to avoid.

5. Cost in Money The total cost for the new logo was $949 broken down as follows: $500 fee to CrowdSPRING $349 to “assure” the project $ 50 for basic promotion $ 50 “tip” for 2nd place creative $949.00

6. Cost in Time • The website has deadlines so that projects actually have an ending. You can request one extension, wait until close to the end of your project before you ask for the extension. • After the project has been “awarded” you have seven days to work with the creative. You can request tweaks, but not complete redesigns.

7. More Time … • We had 442 submissions in 12 days. • I responded to EVERY submission with what we liked or didn’t like. • Used “freetranslation.com” to talk with three creatives after looking them up and realizing English was not their language. • Task Force met 3 times, via conference call in the 12 days.

8. Formats • When you set up the project you tell them exactly how you expect to receive the finished project. .eps, .jpg, etc. • Also, let them know how you will use it, business cards, letterhead, website, etc. We did not do as good a job with this as we should have and will do in the future.

9. Privacy • You can hide your project completely, even going so far as to make sure it does not appear in any search engines. • You can also limit the ability for others to see the proposed designs completely or you can limit to those you want to see the designs, or you can simply leave it open to all. We left it open to all to see.

10. Ownership • You own the design. You receive a contract that states it is not copied from any other source and that it is yours to do with as you want.

11. Old Logo

12. New Logo

13. Things To Do Better • Wait until closer to the end of the project to ask for the extension of the project. • Be more clear in the initial proposal that we wanted a limited number of colors in the design. • Ask for it in black & white as well as color. Also ask for it with and without the tagline. • Make sure we let them know we will be embroidering the logo.

14. What We Did Well • Responded to every logo that was submitted so we got tweaks as requested. • We invited creatives to participate, the winner was one we reached out to. • We had an involved task force that took the time to review the logos that were awarded stars. (How they were ranked.)

15. What We Did Well, continued • Got buy in from the Board for the final choice. Gave them four to pick from, there was a tie, sent out the two that tied, winner was chosen. Ended up being 7 to 5 for the final vote. • Presented to the membership at this year’s Annual Meeting. Switched everything during the meeting including the website, business cards, signage onsite, etc. Final night dinner table decorations were all “take home” treasures that included the new logo.

16. MHEDA’s Nomination Process Liz Richards, EVP July 2014 NAW-AEC Meeting, Carlsbad, CA

17. MHEDA Demographics and Board Profile Membership Board of Directors Manufacturers Board of Advisors (MBOA)

18. Nominee Process - Primary Objectives Improve MHEDA’s Bench Strength Inform/Educate Members-at-Large about Board Service Engage Members in other MHEDA Activities

19. Process Review Current Board Profile Winter/Spring – Promotion to Members-at-Large Spring – Candidate Outreach Summer – Nominees Recommended Fall – Slate Approved – Board/Membership Fall – Nominee Orientation Meeting at MHEDA office

20. Promotion Q1/Q2 Board/MBOA Solicitation and Reconfirmation of Service Article(s) in MHEDA Publications Convention – Promotion during Annual Business Meeting and GSs Candidates will express interest throughout year

21. Candidate Outreach Q2/Q3 Master Spreadsheet Expectations Document – Board & MBOA Pre-Call Planning with Nominating Chair, VP and EVP Outreach/Phone Calls – EVP, Nominating Committee Post-Call Recommendations Annual Spreadsheet

22. Considerations & Approval • Line of Business, Size of Organization, Demographics/Geography • Mirror the Membership • Executive Committee Approval - July • Board of Directors Approval - Sept • Membership Approval - Oct

23. Finalize Process Nominee Orientation Meeting (SPP is major focus) Engagement of future potential candidates Committee Work – Immediate Engagement

24. WhyImplementaMobileApp? LucindaSchofer, COO, NACD NAWAEC SummerMeeting July 16,2014

25. WhatanAppCanDoforYou • IncreaseEngagement • Accessibleand Real-Time • Two-waycommunication • Activateonactions • Other Benefits • Createsa Record • Morethanjust for Events • You are “withthetimes”

26. CaseStudy–OurSpringFly-In

27. RealTimewiththeApp • Post PicturesorUpdatestotheNewsFeed • Viewthe • GeneralSchedule ShareTweets

28. Action-ElectronicLeaveBehinds ViaAppVianacd.comViaEmail Clickthis Clickthis Clickthis

29. Results-Activation • Stats/Results: • 83%of ourattendeesusedthe App • Moreimportantly-- 40‘Leave Behind’documents weresentfrom the app(~27%of ourmeetings) • Manymorefollowedour tweets throughtheApp • Educationis key(pre-eventwebinar,atevent, handoutwithinstructionstoo)

30. LookingForward–www.yapp.us • App itselfisnottheendgoal–itcanbeavehicle todrive your strategicobjectives • Utilizationincreasesengagement

31. Questionsor NeedhelpintheFuture? Contactusat: LucindaSchoferor CaitlinO’Donnell 703/527-6223or lschofer@nacd.com/ codonnell@nacd.com