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Cognosys Technologies: Microsoft GTM Success Story

Learn how Cognosys Technologies, a global ISV specializing in cloud services, expanded into new markets with Microsoft GTM services. Discover their collaboration to enhance performance and visibility.

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Cognosys Technologies: Microsoft GTM Success Story

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  1. MICROSOFT Go-To-Market SERVICES MINI-Case Study About Cognosys Cognosys Technologies is a global ISV based in Pune, India, leading in technical consulting and cloud services, leveraging technology to provide software solutions, with emphasis on media services, banking and finance, healthcare, and ERP/CRM. Discover all that Cognosys offers at www.cogno-sys.com. Cognosys Reaches Untapped Markets with GTM “Microsoft GTM led us to venture into untapped markets with a multipronged approach from SEO to social reach generating tangible leads.” – Capt Ranjan, Principal Consultant, Cognosys PROGRAM: To tell the story of how Windows Azure helped its CogCache app offer enhanced performance, scalability, and compatibility to its customers, Cognosys participated in a case study with Microsoft. BENEFIT: The case study gave Cognosys collateral to use in customer conversations and was viewed by 140+ visitors to microsoft.com. PROGRAM: When Cognosys was honored with the Red Herring 2012 Top 100 award, Microsoft promoted the accolade in its App of the Day tweet program through @WindowsAzure on Twitter. BENEFIT: The tweet reached a huge audience of more than 115,000 Twitter users, and drove 450+ immediate unique visitors to Cognosys’ website. PROGRAM: Search Engine Optimization and Search Engine Marketing were important to Cognosys, so it participated through Microsoft GTM Services in a SiteWit SEO/SEM campaign. BENEFIT: The company saw web site traffic grow and placement on search engines improve after taking part in the campaign. About GTM Services Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com.

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