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Positioneringsstrategier

Vi starter med at se på virksomhedens kreative muligheder for at skille sig ud fra konkurrenter – det kræver indsigt i, hvordan man skaber en speciel position i forbrugernes hjerne. Positioneringsstrategier. Specifikke produktegenskaber Hvilke er følgende brands kendt for? Volvo Auping

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Positioneringsstrategier

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  1. Vi starter med at se på virksomhedens kreative muligheder for at skille sig ud fra konkurrenter – det kræver indsigt i, hvordan man skaber en speciel position i forbrugernes hjerne

  2. Positioneringsstrategier

  3. Specifikke produktegenskaber Hvilke er følgende brands kendt for? Volvo Auping Colgate

  4. Problemløsning eller behov?

  5. Anvendelsessituation Her fokuseres på den situation det anvendes i

  6. Brugerkategori Konkurrenter Pepsi vsCoke Avis vs Hertz

  7. Repositionering Volvos kinesiske ejere vil repositionere Volvo

  8. International positionering

  9. effekthierarkimodel

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