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Presentation. Presented by El Cabrel Lee Quarterly Provider Meeting February 18, 2014. 1. Early Learning Coalition of Orange County. Marketing Strategies . for Small Business Owners. 2. Announcing your Mission & Vision.

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  1. Presentation Presented by El Cabrel Lee Quarterly Provider Meeting February 18, 2014 1

  2. Early Learning Coalition of Orange County Marketing Strategies for Small Business Owners 2

  3. Announcing your Mission & Vision • Ask yourself this 3 questions before creating or re-evaluating your mission statement… • What do you want to be known for? • Why is your business a value to the community? • What can your customers expect from your services? 3

  4. Marketing Objectives • Do you have a customer growth strategy? • Do you have a logo and brand for your business? • Do you have a customer loyalty package? • Have you updated your CCR&R listing lately? 4

  5. Desired Outcomes • Your center or home is operating at 80% capacity • Double-digit growth rate for each year? • Lower staff turnover • Increase number of credentialed staff • Lower or sustain resource cost 5

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  8. Who is telling your story? • Yelp • Child Care Aware 8

  9. Align yourself with strong affiliates 9

  10. Brand Importance • Logo • Colors • Style • It’s all about quality and consistency… It is your stamp or badge on what your audience should expect from you each time • Creates the recognition and consistent message in all your communications 10

  11. Logo Correct Incorrect 11

  12. Branding Standards & Templates 12

  13. Facebook • Embrace what makes you unique • Make it interactive, that is the point • Contests • Ask for photos and Post them (ensure you have signed media release forms) • Some parents use it all the time (Use it to your advantage) 13

  14. Google Translate Improves Search Engine Optimization (SEO) because we are now able to provide multiple pages in multiple languages. English Spanish Haitian Creole 14

  15. Research, Location and Advertising • How can you reach parents in your community? • Where do parents look for information? • What marketing materials are a must? • Do I have a relationship with my local newspaper? • Is my location next to places of employment? • Are you taking advantage of “Freebies”? 15

  16. Promotion 16

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