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Impact of Health Reporting: The Role of Healthcare Journalism

Explore the influence of health reporting on public awareness, the role of mass media in disseminating information, and the need for accurate reporting to prevent misinformation. Learn how journalism serves as a bridge between healthcare experts and the public, addressing myths and stigmas in health news.

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Impact of Health Reporting: The Role of Healthcare Journalism

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  1. ROLE OF HEALTH CARE JOURNALISM Pushpa narayan

  2. Impact of health reporting • Where do people get information on health? • MASS MEDIA -- (Internet, TV, Newspapers and Magazine) • (Informal surveys in India and abroad have shown up to 80% of information is from the mass media.) It’s important because • WRONG INFORMATION CAN KILL

  3. WHY IT MEANS A LOT? • No news report has an universal appeal that health reports enjoy • It affects the reader in someway (accessible, available, affordable) • Media takes information on diagnosis, treatment, changes in technology and more importantly prevention BRIDGE between the healthcare experts and the public

  4. Who is reporting on health? • No specialist training – not doctors, paramedical or even basic science graduates • Few specialists course – continuing journalism education programme. Mostly online – coursera by universities aboard • No investments from employer to train journalists SCREAMING HEADLINES, STIGMA, MYTHS AND MISCONCEPTIONS, FACTUAL ERRORS

  5. NEWS THAT SELLS • NEWS is not always something of scientific significance Editors pick news with: • RELEVANCE -- Does it matter to the reader? • TIMELINESS -- Is there something happening now? • SIMPLIFICATION – Can it be described in easy language? (MI - is just heart attack) • CELEBRITY: can story be linked to a famous person? (believe me, it works) • NEGATIVITY: bad news sells (outbreak gets into Page 1) • BUT GOOD NEWS also sells (organ donation, dip in MMR)

  6. Can this change? • YES! • All it needs in co-ordinated sustained effort between experts, media houses and individuals

  7. TAKING NOTE OF POLICY • Health journalism is no more just -- condition of government hospitals -- state-of-the art equipment in private hospital -- interview with an expert -- a rare surgery It’s critical reporting of HEALTH POLICY and other non-medical stories -- data, peer reviewed and published studies

  8. INFORMATION THAT HELPS

  9. GOOD HEALTHCAreJourNalism BENEFITs US ALL We can do it together

  10. THANK YOU

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