Mobile App Marketing

1. Mobile App Marketing Mobile App marketing aim is to drive more revenue and engagement from the people who already use your app and making new users. Factors of App Marketing First, make app website– For better Mobile App Marketing first create a mobile app website and put unique and targeted audience based content. Make website responsive– Mobile App website should be responsive. SEO– Do proper SEO for better results. PPC- PPC make immediate results for your business , A successful PPC campaign can generate profit faster than any other online promotion, so it will be a better option to use . Video campaigns– Use app based video campaigns for better traffic & user engagement . Social Media Optimization– Make a social presence better, so that people can recognize . App Store Optimization– Do app store optimization A_Z process so that App can perform better. Admob– For Admob access (AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads), You should have Adword and Adsense account (Don't keep same id for both ). Before launch Before the launch of the mobile app website you have to do all things similar almost like Mobile SEO except of app store optimization, details are given below Keywords- Do proper keyword research based on service. Name- Name matters a lot, so be careful while choosing names of the app. Competitors– Do google and search top competitors. Category– Define best suitable category. Make Unique icon – Create icon that best represent you Screenshots– It will help with better presentation.

2. Post launch After the successful launch of mobile app website, do all important factors that necessary post lunch. Organic promotion Sign up for an app store analytics application Get featured on app review sites Increase social sharing of content within your app as well as your app itself. Help and encourage app users to rate and review your mobile app. Target page– Target page should be user friendly. Increase engagement of current Users Paid promotion– Involve in PPC , it will generate instant traffic and user engagement. Install Mobile App Tracking– Install Mobile application tracking(http://www.slideshare.net/MobileAppTracking/mobile-app-tracking-how-it- works) software, so that you can track, analyze and optimize mobile app installs. Calculate the number of downloads through ADmob. Make New Users Benefits of Mobile app marketing Reach the targeted people who currently not using your mobile app . Retaining all customers who are already using your app. Important Tools https://apps.admob.com/admob/signup www.responsinator.com https://www.google.com/webmasters/tools/mobile-friendly/ For more info : https://www.deligence.com