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Gavrilović d.o.o.: Preserving Tradition, Embracing Innovation

Discover the rich history of Gavrilović d.o.o., Croatia's largest meat processing company. From its humble beginnings in 1690 to overcoming challenges and setting future goals, Gavrilović has stood the test of time. Learn about their iconic brands, market leadership, and plans for growth. The company faces trade restrictions, the "grey" market, and pig production shortages, but aims to invest in production, distribution, and quality to meet evolving market demands. Join Gavrilović on its journey of tradition and innovation.

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Gavrilović d.o.o.: Preserving Tradition, Embracing Innovation

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  1. Gavrilović d.o.o. • History and heritage • Today’s challenges • Future

  2. History and heritage • 1690 - first butcher shop • 1821- pig fattening farm & larger scale production • 1883 - “The First Croatian Factory of Salami, Cured Meat and Fat” • 1945 - the company was taken away from the family

  3. History and heritage • 1991- Georg Gavrilović bought back the company • 1995 - Petrinja was liberated and production resumed • 1999 -2004 - 45mil EUR investments in the plant and distribution

  4. History and heritage • An owner and developer of ‘icon’ brands • Croatia’s largest meat processing company • Market leader in terms of quality and quantity

  5. Portfolio - Croatia 1 - Belje 2 - Bermes 7 3 - Dalmeso 4 - Danica 5 - Daruvarčanka 6 - Droga 7 - Gavrilović 8 - Improm 9 - Koka 15 10 - Križevčanka 9 11 - Lijanović Unpromted awarness of the meat producers 12 - Ivanec 13 - MIP 14 - Perutnina 20 17 15 - PIK Vrbovec 16 - Pivac 19 11 14 17 - Podra vka 1 18 - PPK 19 - Puris 16 18 21 20 - Sljeme 12 10 3 4 21 - Vajda 13 22 6 5 8 2 22 - VIR Meat producer reputation

  6. Today’s challanges trade restrictions “grey“ market shortage of pig production supermarket chains EU

  7. Supermarket chains • put new demands on product assortment • set new standards of packaging • have special requirements for labeling of products • focus on quality • dictate where and when to deliver (slotting fees, display fees, late penalties)

  8. Future • Investments into pig/cattle production • Investments into own retail distribution • Investments into training & development • HACCP & ISO accreditation

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