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Share Love

Share Love. B Caudill. Background Information. This image was a billboard advertising TOMS. It was inspired by Alli Fox. Published February 2010. What is the focal point?. The red shoes are the main focus of the image.

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Share Love

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  1. Share Love B Caudill

  2. Background Information • This image was a billboard advertising TOMS. • It was inspired by Alli Fox. • Published February 2010

  3. What is the focal point? • The red shoes are the main focus of the image. • They are bright and centered, which draws you to the product that is being advertised.

  4. Logos? • The logic behind the billboard is to encourage people to look further into the product and eventually make a purchase.

  5. Ethos? • The ethical appeal of this billboard is the company’s desire to help the underprivileged.

  6. Pathos? • The sympathetic appeal encourages the buyer to help the underprivileged.

  7. Who is the audience?

  8. Audience? • The intended audience includes those who want to give a gift to someone or those who want to help those in need.

  9. Aesthetics? • The red shoes obviously resemble the V in love. • They also take the shape of a heart, which is a symbol for the word itself.

  10. Citations • http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/tag/share-love • http://www.tomsshoesblog.com/page/2

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