Advertising Plan Checklist

1. Advertising Plan Checklist Advertising Plan ChecklistPurposeUse this tool as a framework for building your annual advertising plan and budget. Description of Activities  Completed1 Create Short-list of Potential Publications to Advertise With Enter Date Conduct a Media Audit for Key Publications with BPA2 Enter Date Worldwide3 Assess Publication Circulation and Reach to Target Audiences Enter Date Document publisher topics by month for short-listed4 publications in Media Relations Database. Identify topics of Enter Date interest.5 Select Topics that Reinforce your Key Advertisement Messages Enter Date6 Align Ads among Channels with a Consistent Theme Enter Date7 Add Advertisement Due Dates to Media Relations Database Enter Date8 Insert Print and Online Rate Info and Specs to Database Enter Date9 Create an Ad Placement Line-up by Month & Publication Enter Date10 Build a Budget for Ad Spending to Track Monthly Expenses Enter Date11 Add Contact Information to your Media Relations Database Enter Date12 Build an High-Level Advertising Calendar & Budget Enter Date13 Assign Ad Creation Responsibility in Advertising Calendar Enter Date14 Use Advertisement Evaluation Matrix to evaluate Ad Quality Enter Date15 Add Advertising Calendar into Marketing Communications Plan Enter Date16 Add Advertising Budget to Marketing Communications Budget Enter Date17 Track Results: Use our Competitive Ad vs. PR Analysis Tool Enter Date