Change Management Strategy Scorecard

1. Change Management Strategy Scorecard Change Management Strategy Scorecard Objective #1 - Communicate Change Management StrategyPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsDevelop Internal Communication Plan Documented Internal Communications Plan Plan complete end of Q3 2011Develop External Communication Plan Documented External Communications Plan Plan complete end of Q3 2011Build Change Management Project Plan Project Plan Completed and Approved Plan complete end of Q4 2011Objective #2 - Integrate & Align Sales and Marketing TeamsPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsInventory Marketing Assets Marketing Asset Inventory Completed by Feb 2012Map Sales & Purchasing Process Process Maps & Baseline Metrics Completed by Feb 2012Hire New SVP Sales & Marketing New Executive Hired Hire by Jan 2012Objective #3 - Communicate Merger to all Internal and External StakeholdersPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsEmployee Newsletter % staff aware of merger 50% staff aware by Jan 2012Investor Meeting # attendees at conference call 200 attendees on callLocal Press # articles in local business newspapers 3-4 high impact articles in key geographiesObjective #4 - Integrate New Product Offerings into Existing Product Lines

2. Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsOnline Catalogue Page views 2,500 page views/month on catalogue URLsResources Library (case studies, whitepapers, webcasts) % collateral updated 100% complete by Jun 2012 Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsOnline Catalogue Page views 2,500 page views/month on catalogue URLsResources Library (case studies, whitepapers, webcasts) % collateral updated 100% complete by Jun 2012