Collect Leads With City Tours

1. Collect Leads With City Tours COLLECT LEADS WITH CITY TOURS HOW-TO GUIDE

2. 2 Collect Leads with City Tours How-to Guide Collect Leads with City Tours Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use Demand Metric’s downloadable Event Planning Checklist to organize and plan your campaign. What are the Benefits of City Tours? Increased Lead Generation - meeting with prospects and current clients is great for building trust and lasting relationships. If possible, send down an expert speaker and record a ‘podcast’ to post on your website. Additionally, consider making attendance for prospects FREE to increase attend- ance rates. Improved Employee Satisfaction - many younger Marketing & Sales professionals will be very excited to go on their first business trips to new cities. Use this excitement to promote enthusi- astic product discussions while on the road, and to create a buzz around the office when the crew returns. HOW-TO GUIDE 2 Collect Leads with City Tours How-to Guide Collect Leads with City Tours Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use Demand Metric’s downloadable Event Planning Checklist to organize and plan your campaign. What are the Benefits of City Tours? Increased Lead Generation - meeting with prospects and current clients is great for building trust and lasting relationships. If possible, send down an expert speaker and record a ‘podcast’ to post on your website. Additionally, consider making attendance for prospects FREE to increase attend- ance rates. Improved Employee Satisfaction - many younger Marketing & Sales professionals will be very excited to go on their first business trips to new cities. Use this excitement to promote enthusi- astic product discussions while on the road, and to create a buzz around the office when the crew returns. HOW-TO GUIDE

3. 3 Collect Leads with City Tours How-to Guide 1 2 3 Determine Feasibility Create an Event Schedule Prepare an Event Checklist Conduct some preliminary research to deter- mine which events are currently going on in your industry that you may wish to sponsor, exhibit, or just attend. Key-note speaking engagements are of particular interest since they position your staff as industry-experts. Get a feel for costs for each type of event, and compare it to the cost of scheduling private city tours at hotels in the regions you are looking to target. Action Plan STEP 1 - Determine Feasibility 4 Build a City Tour Team 5 Attend your First Event Event Database V I E W R E S O U R C E Industry Events and Exhibits or Private City Tours? 3 Collect Leads with City Tours How-to Guide 1 2 3 Determine Feasibility Create an Event Schedule Prepare an Event Checklist Conduct some preliminary research to deter- mine which events are currently going on in your industry that you may wish to sponsor, exhibit, or just attend. Key-note speaking engagements are of particular interest since they position your staff as industry-experts. Get a feel for costs for each type of event, and compare it to the cost of scheduling private city tours at hotels in the regions you are looking to target. Action Plan STEP 1 - Determine Feasibility 4 Build a City Tour Team 5 Attend your First Event Event Database V I E W R E S O U R C E Industry Events and Exhibits or Private City Tours?

4. 4 Collect Leads with City Tours How-to Guide 1 2 Determine Feasibility Create an Event Schedule Action Plan STEP 2 - Create an Event Schedule Use Demand Metric’s downloadable Project Schedule template to help build the Business Case for your campaign. 3 Prepare an Event Checklist 4 Build a City Tour Team 5 Attend your First Event Event Database V I E W R E S O U R C E Make It Happen with the Project Schedule Template 4 Collect Leads with City Tours How-to Guide 1 2 Determine Feasibility Create an Event Schedule Action Plan STEP 2 - Create an Event Schedule Use Demand Metric’s downloadable Project Schedule template to help build the Business Case for your campaign. 3 Prepare an Event Checklist 4 Build a City Tour Team 5 Attend your First Event Event Database V I E W R E S O U R C E Make It Happen with the Project Schedule Template

5. 5 Collect Leads with City Tours How-to Guide 3 Prepare an Event Checklist Action Plan STEP 3 - Prepare an Event Checklist Use our Event Planning Checklist to ensure you stay organized for each event on your city tour schedule. V I E W R E S O U R C E 1 Determine Feasibility 2 Create an Event Schedule 4 Build a City Tour Team 5 Attend your First Event Event Marketing Plan Playbook Event Planning Checklist V I E W R E S O U R C E Stay Organized With the Event Planning Checklist 5 Collect Leads with City Tours How-to Guide 3 Prepare an Event Checklist Action Plan STEP 3 - Prepare an Event Checklist Use our Event Planning Checklist to ensure you stay organized for each event on your city tour schedule. V I E W R E S O U R C E 1 Determine Feasibility 2 Create an Event Schedule 4 Build a City Tour Team 5 Attend your First Event Event Marketing Plan Playbook Event Planning Checklist V I E W R E S O U R C E Stay Organized With the Event Planning Checklist

6. 6 Collect Leads with City Tours How-to Guide 4 5 Build a City Tour Team Attend your First Event Discuss the city tour program with your sales & marketing team to determine who has the social skills to network, and the personal-life freedom, to generate leads while ‘on-the- road’. Action Plan STEP 4 - Build a City Tour Team 1 Determine Feasibility 2 Create an Event Schedule 3 Prepare an Event Checklist Sales Growth Team Charter V I E W R E S O U R C E Growing Leads On the Road with Your City Team 6 Collect Leads with City Tours How-to Guide 4 5 Build a City Tour Team Attend your First Event Discuss the city tour program with your sales & marketing team to determine who has the social skills to network, and the personal-life freedom, to generate leads while ‘on-the- road’. Action Plan STEP 4 - Build a City Tour Team 1 Determine Feasibility 2 Create an Event Schedule 3 Prepare an Event Checklist Sales Growth Team Charter V I E W R E S O U R C E Growing Leads On the Road with Your City Team

7. 7 Collect Leads with City Tours How-to Guide 4 5 Build a City Tour Team Attend your First Event Action Plan STEP 5 - Attend your First Event Go to your first stop on the city and measure results using Demand Metric’s Tradeshow ROI Calculator and Lead Scoring Index. V I E W R E S O U R C E 1 Determine Feasibility 2 Create an Event Schedule 3 Prepare an Event Checklist Code of Conduct Policy Tradeshow ROI Calculator V I E W R E S O U R C E Measure Your Events From Your Very First Stop 7 Collect Leads with City Tours How-to Guide 4 5 Build a City Tour Team Attend your First Event Action Plan STEP 5 - Attend your First Event Go to your first stop on the city and measure results using Demand Metric’s Tradeshow ROI Calculator and Lead Scoring Index. V I E W R E S O U R C E 1 Determine Feasibility 2 Create an Event Schedule 3 Prepare an Event Checklist Code of Conduct Policy Tradeshow ROI Calculator V I E W R E S O U R C E Measure Your Events From Your Very First Stop

8. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.