Demand Metric - 2014 Partnership Marketing Platforms

1. Demand Metric - 2014 Partnership Marketing Platforms Overview Demand Metric Research Corp. Partnership Marketing Platforms for 2014 © 2013 Demand Metric Research Corporation. All Rights Reserved.

2. Demand Metric: Partnership Marketing Platforms Why Demand Metric? Focus on Senior Marketing Execs Demand Metric: Partnership Marketing Platforms Why Demand Metric? Focus on Senior Marketing Execs

3. Demand Metric: Partnership Marketing Platforms WHY DEMAND METRIC "We founded Demand Metric to give senior marketers the tools, information and expertise they need to rapidly deliver and demonstrate value. The marketing profession has been turned upside down in the past ten years, and now more than ever leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.” - Jesse Hopps, Founder & CEO Demand Metric: Partnership Marketing Platforms WHY DEMAND METRIC "We founded Demand Metric to give senior marketers the tools, information and expertise they need to rapidly deliver and demonstrate value. The marketing profession has been turned upside down in the past ten years, and now more than ever leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.” - Jesse Hopps, Founder & CEO

4. Demand Metric: Partnership Marketing Platforms ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000. Demand Metric members leverage the following resources: §  Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics. §  Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc. §  Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment. §  Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients. §  Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners. §  Executive Council – peer-to-peer executive roundtables and benchmarking programs. Demand Metric: Partnership Marketing Platforms ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000. Demand Metric members leverage the following resources: §  Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics. §  Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc. §  Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment. §  Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients. §  Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners. §  Executive Council – peer-to-peer executive roundtables and benchmarking programs.

5. Our Clients – Partial List of our 1,000+ Corporate Clients Our Clients – Partial List of our 1,000+ Corporate Clients

6. Demand Metric: Partnership Marketing Platforms How We Can Partner Thought-Leadership & Lead Generation Demand Metric: Partnership Marketing Platforms How We Can Partner Thought-Leadership & Lead Generation

7. Demand Metric: Partnership Marketing Platforms SPONSOR MARKETING OUTLOOK RESEARCH STUDY Annual Marketing Priorities & Outlook Study Report §  Annual Outlook Study – 500-2,000 participants (leads) §  Co-Sponsorship – sponsor with other market leaders §  Investments – find out budgets for various line items §  Priorities – what are marketers working on next year? §  Budget & Staffing – how will departments be organized Demand Metric: Partnership Marketing Platforms SPONSOR MARKETING OUTLOOK RESEARCH STUDY Annual Marketing Priorities & Outlook Study Report §  Annual Outlook Study – 500-2,000 participants (leads) §  Co-Sponsorship – sponsor with other market leaders §  Investments – find out budgets for various line items §  Priorities – what are marketers working on next year? §  Budget & Staffing – how will departments be organized

8. Demand Metric: Partnership Marketing Platforms SPONSORED RESEARCH & BENCHMARKING STUDIES Benchmark Study Reports – Great for Press Pick-Up §  Primary Research – 300-700 study participants (leads) §  Benchmarking – compare your company with your peers §  In-Depth Analysis – 20+ page reports to share findings §  Best Practices – insights from ‘world-class organizations” §  Charts & Graphs – 10-20 charts to visualize study results. Demand Metric: Partnership Marketing Platforms SPONSORED RESEARCH & BENCHMARKING STUDIES Benchmark Study Reports – Great for Press Pick-Up §  Primary Research – 300-700 study participants (leads) §  Benchmarking – compare your company with your peers §  In-Depth Analysis – 20+ page reports to share findings §  Best Practices – insights from ‘world-class organizations” §  Charts & Graphs – 10-20 charts to visualize study results.

9. Demand Metric: Partnership Marketing Platforms RESEARCH STUDY COMPANION INFOGRAPHICS Infographics – Visualize Research Study Data §  Data-Driven – based on multiple data sources & stats §  Visual – great format for visual learning styles §  Quick to Scan – review in less than 5 minutes §  Shareable – post on your blog or share with colleagues §  Well Designed – high-end professional graphic design Demand Metric: Partnership Marketing Platforms RESEARCH STUDY COMPANION INFOGRAPHICS Infographics – Visualize Research Study Data §  Data-Driven – based on multiple data sources & stats §  Visual – great format for visual learning styles §  Quick to Scan – review in less than 5 minutes §  Shareable – post on your blog or share with colleagues §  Well Designed – high-end professional graphic design

10. . Demand Metric: Partnership Marketing Platforms SPONSORED WEBINARS – JOINT OR ANALYST ONLY Analyst Webinars – Thought Leadership Content §  Participate – speak, host or invite a customer to a panel §  Action-Oriented – aligned with our tools & resources §  Practical – focused on how to implement in real-world §  Expert Instructors – facilitated by our Research Directors §  On-Demand – licensed recordings for 1 year

11. . Demand Metric: Partnership Marketing Platforms LICENSED ANALYST RESEARCH How-To Guides – Great for Lead Nurturing §  Hot Topics – stay current on trends in Marketing §  Executive Summary Format – quick to read (3-10 pages) §  Action Plans – link to tools, templates & resources §  Thought Leadership – written by industry experts §  Practical Unbiased Advice – make smarter, faster decisions

12. . Demand Metric: Partnership Marketing Platforms CONTENT SYNDICATION Whitepapers & Guides – Dedicated Email Sends §  Lead Generation – 300-1,000 Clicks Per Send §  Extend Reach – send to our list of 150,000+ marketers §  Link to Landing Pages – direct links to your landing pages §  Design Control – we drop in your HTML creative §  Consistent – reach our community on a quarterly basis

13. . Demand Metric: Partnership Marketing Platforms CONTENT SYNDICATION Whitepapers & Guides – Dedicated Email Sends §  Lead Generation – 300-1,000 Clicks Per Send §  Extend Reach – send to our list of 150,000+ marketers §  Link to Landing Pages – direct links to your landing pages §  Design Control – we drop in your HTML creative §  Consistent – reach our community on a quarterly basis

14. . Demand Metric: Partnership Marketing Platforms FOCUS GROUP FACILITATION Get Market Research from a Panel of Target Buyers §  §  Persona Based – we can recruit from your customers or from our community based on buyer persona. §  Report Generation – our Research Director will analyze data and generate a full report of our findings. §  © 2013 Demand Metric Research Corporation. All Rights Reserved. Executive Roundtable Format – we recruit and facilitate focus group(s) and maintain anonymity if necessary. Briefing – we will present the results of our focus group engagement and answer any questions you may have.

15. . Demand Metric: Partnership Marketing Platforms ANALYST BRIEFINGS – EXECUTIVE MARKETER POV Quarterly Briefings to Keep Your Finger on the Pulse §  §  Q & A – open forum to ask questions of our analysts regarding product direction and market needs. §  Positioning – assistance with product positioning to Marketers in mid-sized and Enterprise organizations. §  © 2013 Demand Metric Research Corporation. All Rights Reserved. 2 Hour Briefing – we share trends we are hearing when speaking to our 1,000 clients. Product Updates – opportunity to brief our analysts on your new product launches, releases, and other corporate news such as key partnerships, etc.

16. . Demand Metric: Partnership Marketing Platforms SALES READINESS SESSIONS Transition our Members into Sales Opportunities §  §  Q & A – sales reps can speak directly with analysts about the research to ensure they understand value. §  © 2013 Demand Metric Research Corporation. All Rights Reserved. 1 Hour Session – we provide guidance on how to communicate to our members following a sponsorship campaign to maximize uptake in appointments. Marketing Advice – discussion about how to hand-off ‘leads’ to your Marketing group for lead nurturing and follow-up campaigns.

17. . Demand Metric: Partnership Marketing Platforms SPONSOR EXECUTIVE COUNCIL ROUNDTABLES Get Exposure to Key Marketing Executives §  §  Guest Attendance – send 1-2 executives to our council meeting to discuss product ideas and get feedback. §  Branding – sponsors have branding on email invites, virtual meeting space and slide deck for meeting. §  © 2013 Demand Metric Research Corporation. All Rights Reserved. Executive Roundtables – bring your top challenges to the table and get advice from 20+ Marketing executives. Shape Direction of Demand Metric – we listen to our council’s advice for product development and corporate strategy – weigh in on the future of our membership.

18. . Demand Metric’s Executive Advisory Council Members Jeanne Hopkins, CMO Continuum Cecille Reilly, Director NetApp Joe Brooks, VP Marketing Burns & McDonnell Dyke Hensen, SVP Marketing Vree Health Andrew Green, Director Life Technologies Ed Harnish, VP Marketing GFI Software Lisa Glispy, Dir. Marketing Stanley Black & Decker Robin Caputo, CMO Datavail Ken Falkowitz, SVP Kimble Chase Sandra Bell, CMO First American Mark Daniels, VP Marketing Sika China Bonnie Bird, Dir. Marketing Ciber Doug Curtis, VP Marketing Dometic Marine Suzanne Carawan, CMO HighRoad Solution Christine Marks, Director PCLS

19. . Demand Metric: Partnership Marketing Platforms EXECUTIVE MARKETING ADVISORY MEMBERSHIP Advisory Membership – Research, Tools & Advice §  Research – unlimited access to 7 years of our research. Download from hundreds of How-To Guides, Best Practices Reports, Benchmark Reports, & Vendor Profiles. (10 users) §  Tools & Templates – download from our bank of 500+ premium-quality calculators, analytical tools, assessments, budgets, checklists, business cases, RFPs and more… §  DM University Training – learn on-demand with our training courses and eWorkshops on key marketing topics. §  Monthly Research Director Advisory Calls – work on your key projects with our ‘Dream Team’ of marketing experts and industry luminaries. (3 hours per month)