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Estimating Website Design Costs

Download the PDF: https://www.demandmetric.com/content/estimating-website-design-costs As discussed in our Content Marketing Plan Playbook, video is just one of the content types popular among marketers today. Video falls under the larger umbrella of “content” along with articles, guides, whitepapers, case studies, eBooks, etc. However, the sheer growth of online video watching over the past two years has analysts believing that video could be the “go-to” content marketing format of the future. HOW-TO GUIDE “Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch every day” www.threemotion.co.uk

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Estimating Website Design Costs

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  1. Estimating Website Design Costs ESTIMATING WEBSITE DESIGN COSTS HOW-TO GUIDE

  2. 2 Estimating Website Design Costs How-to Guide As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on the functional requirements of your organization. An experienced developer can provide an estimate based on a breakdown of the hours required to meet your needs. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour. Use Demand Metric’s Website Design Budget to leverage an existing budgeting template. HOW-TO GUIDE Estimating Website Design Costs Cost Estimate Based on Project Size Small Business Number of Pages - 5 to 16 Pages+ Graphics - Mostly Stock Photos Flash - Little or none Functional Requirements - Web forms, Mostly Informational Programming - Mostly Templates Project Duration - 1 to 35 Days Cost Range - $300 to $6,000 Corporate Number of Pages - 25 to 1000 Pages+ Graphics - Custom and Stock Flash - Heavy Use Functional Requirements - CMS, Ecommerce, Intranet, Search, SEO Programming - Moderate, Custom Project Duration - 10 to 90 Days Cost Range - $5,000 to $25,000 2 Estimating Website Design Costs How-to Guide As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on the functional requirements of your organization. An experienced developer can provide an estimate based on a breakdown of the hours required to meet your needs. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour. Use Demand Metric’s Website Design Budget to leverage an existing budgeting template. HOW-TO GUIDE Estimating Website Design Costs Cost Estimate Based on Project Size Small Business Number of Pages - 5 to 16 Pages+ Graphics - Mostly Stock Photos Flash - Little or none Functional Requirements - Web forms, Mostly Informational Programming - Mostly Templates Project Duration - 1 to 35 Days Cost Range - $300 to $6,000 Corporate Number of Pages - 25 to 1000 Pages+ Graphics - Custom and Stock Flash - Heavy Use Functional Requirements - CMS, Ecommerce, Intranet, Search, SEO Programming - Moderate, Custom Project Duration - 10 to 90 Days Cost Range - $5,000 to $25,000

  3. 3 Estimating Website Design Costs How-to Guide HOW-TO GUIDE Estimating Website Design Costs Enterprise Number of Pages - 20 to 2000 Pages+ Graphics - Mostly Custom Flash - Advanced Use Functional Requirements - Dynamic, Interactivity, Database (ex. MySQL) Programming - Advanced, Custom Project Duration - 60 to 200 Days Cost Range - $6,000 to $50,000+ 3 Estimating Website Design Costs How-to Guide HOW-TO GUIDE Estimating Website Design Costs Enterprise Number of Pages - 20 to 2000 Pages+ Graphics - Mostly Custom Flash - Advanced Use Functional Requirements - Dynamic, Interactivity, Database (ex. MySQL) Programming - Advanced, Custom Project Duration - 60 to 200 Days Cost Range - $6,000 to $50,000+

  4. 4 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Locate Samples and Find a Developer Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Find a number of websites that appear to have the functionality you require and contact the developer to obtain high-level pricing infor- mation. Action Plan STEP 1 - Locate Samples and Find a Developer Use the Competitive Website Analysis Tool Competitive Website Analysis Tool V I E W R E S O U R C E 4 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Locate Samples and Find a Developer Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Find a number of websites that appear to have the functionality you require and contact the developer to obtain high-level pricing infor- mation. Action Plan STEP 1 - Locate Samples and Find a Developer Use the Competitive Website Analysis Tool Competitive Website Analysis Tool V I E W R E S O U R C E

  5. 5 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Locate Samples and Find a Developer Document your Requirements Action Plan STEP 2 - Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Outline Your Specific Website Requirements Use Demand Metric’s Web Requirements Document to specify your functional requirements. V I E W R E S O U R C E Web Requirements Document 5 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Locate Samples and Find a Developer Document your Requirements Action Plan STEP 2 - Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Outline Your Specific Website Requirements Use Demand Metric’s Web Requirements Document to specify your functional requirements. V I E W R E S O U R C E Web Requirements Document

  6. 6 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Prioritize your Requirements Action Plan STEP 3 - Prioritize your Requirements Document your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Be Honest with Distin- guishing Needs vs. Wants Use Demand Metric’s Web Requirements Prioritization Tool to distinguish between needs vs. wants. V I E W R E S O U R C E Web Requirements Prioritization Tool Locate Samples and Find a Developer 6 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Prioritize your Requirements Action Plan STEP 3 - Prioritize your Requirements Document your Requirements Obtain Quote Develop your Website Budget Evaluate Vendors Be Honest with Distin- guishing Needs vs. Wants Use Demand Metric’s Web Requirements Prioritization Tool to distinguish between needs vs. wants. V I E W R E S O U R C E Web Requirements Prioritization Tool Locate Samples and Find a Developer

  7. 7 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Obtain Quote Action Plan STEP 4 - Obtain Quote Document your Requirements Prioritize your Requirements Develop your Website Budget Evaluate Vendors Obtain Free Website Design Quotes from Multiple Sources Submit your Website Design RFP and sample sites to trusted developers for a free, no obligation quote. You can also submit your requirements to sites like BuyerZone to obtain quotes from multiple sources. V I E W R E S O U R C E Website Redesign RFP Locate Samples and Find a Developer 7 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Obtain Quote Action Plan STEP 4 - Obtain Quote Document your Requirements Prioritize your Requirements Develop your Website Budget Evaluate Vendors Obtain Free Website Design Quotes from Multiple Sources Submit your Website Design RFP and sample sites to trusted developers for a free, no obligation quote. You can also submit your requirements to sites like BuyerZone to obtain quotes from multiple sources. V I E W R E S O U R C E Website Redesign RFP Locate Samples and Find a Developer

  8. 8 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Develop your Website Budget Action Plan STEP 5 - Develop your Website Budget Document your Requirements Prioritize your Requirements Obtain Quote Evaluate Vendors Make It Easy for Senior Management to Approve This Use Demand Metric’s Website Budget Template to have your website project approved by senior management. V I E W R E S O U R C E Website Budget Template Locate Samples and Find a Developer 8 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Develop your Website Budget Action Plan STEP 5 - Develop your Website Budget Document your Requirements Prioritize your Requirements Obtain Quote Evaluate Vendors Make It Easy for Senior Management to Approve This Use Demand Metric’s Website Budget Template to have your website project approved by senior management. V I E W R E S O U R C E Website Budget Template Locate Samples and Find a Developer

  9. 9 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Evaluate Vendors Action Plan STEP 6 - Evaluate Vendors Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Breathe Easy with the Website Vendor Evaluation Matrix Using our Website Vendor Evaluation Matrix. V I E W R E S O U R C E Website Vendor Evaluation Matrix Locate Samples and Find a Developer 9 Estimating Website Design Costs How-to Guide 1 2 3 4 5 6 Evaluate Vendors Action Plan STEP 6 - Evaluate Vendors Document your Requirements Prioritize your Requirements Obtain Quote Develop your Website Budget Breathe Easy with the Website Vendor Evaluation Matrix Using our Website Vendor Evaluation Matrix. V I E W R E S O U R C E Website Vendor Evaluation Matrix Locate Samples and Find a Developer

  10. . Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.

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