Governing your corporate website

1. Governing your corporate website GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE

2. 2 Governing Your Corporate Website How-to Guide You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation. Use Demand Metric’s downloadable Privacy Policy template, and Terms of Use template as a baseline when creating these essential website policies. HOW-TO GUIDE Governing Your Corporate Website What Goes into a Privacy Policy? What Information We Collect — this section outlines what information you collect, including name, contact details, credit information, etc. Who We Share This Information With — documents who, if any, third-parties will receive informa- tion that your organization is collecting. How We Use This Information — the purpose for collecting information. At the highest level, the Website Governance Document is intended to address the following: Governance Goals, Governance Structure, Governance Process, Website Roles & Responsibil- ities, Implementation Timeline, Website Training, Website Funding Model, Website Metrics and Continuous Improvement. Before you launch your corporate website, be sure to govern its usage with a Privacy Policy and Terms of Use. What Goes into a Governance Document? Bottom Line Use Demand Metric’s Website Governance Document to create a website governance document that will help you govern your corporate website. 2 Governing Your Corporate Website How-to Guide You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation. Use Demand Metric’s downloadable Privacy Policy template, and Terms of Use template as a baseline when creating these essential website policies. HOW-TO GUIDE Governing Your Corporate Website What Goes into a Privacy Policy? What Information We Collect — this section outlines what information you collect, including name, contact details, credit information, etc. Who We Share This Information With — documents who, if any, third-parties will receive informa- tion that your organization is collecting. How We Use This Information — the purpose for collecting information. At the highest level, the Website Governance Document is intended to address the following: Governance Goals, Governance Structure, Governance Process, Website Roles & Responsibil- ities, Implementation Timeline, Website Training, Website Funding Model, Website Metrics and Continuous Improvement. Before you launch your corporate website, be sure to govern its usage with a Privacy Policy and Terms of Use. What Goes into a Governance Document? Bottom Line Use Demand Metric’s Website Governance Document to create a website governance document that will help you govern your corporate website.

3. 3 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel Document why different types of users will navigate to your website. Gather your infor- mation requirements so that you can include these in your Privacy Policy and Terms of Use. Action Plan STEP 1 - Define User Scenarios Update as Necessary Post Your Policies The Website Governance Document Offers A User Overview Website Governance Document V I E W R E S O U R C E 3 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel Document why different types of users will navigate to your website. Gather your infor- mation requirements so that you can include these in your Privacy Policy and Terms of Use. Action Plan STEP 1 - Define User Scenarios Update as Necessary Post Your Policies The Website Governance Document Offers A User Overview Website Governance Document V I E W R E S O U R C E

4. 4 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Define User Scenarios Set Your Privacy Policy Action Plan STEP 2 - Set Your Privacy Policy Determine Terms of Use Update as Necessary Obtain Legal Counsel Post Your Policies Privacy Policy Template Defines Your Unique Policy Use Demand Metric’s downloadable Privacy Policy Template to get the ball rolling with customizing your unique policy. V I E W R E S O U R C E Privacy Policy Template 4 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Define User Scenarios Set Your Privacy Policy Action Plan STEP 2 - Set Your Privacy Policy Determine Terms of Use Update as Necessary Obtain Legal Counsel Post Your Policies Privacy Policy Template Defines Your Unique Policy Use Demand Metric’s downloadable Privacy Policy Template to get the ball rolling with customizing your unique policy. V I E W R E S O U R C E Privacy Policy Template

5. 5 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Determine Terms of Use Action Plan STEP 3 - Determine Terms of Use Define User Scenarios Set Your Privacy Policy Update as Necessary Obtain Legal Counsel Post Your Policies Organize Terms & Conditions with the Terms of Use Template Add your organization-specific terms & conditions to Demand Metric’s downloadable Terms of Use Template. V I E W R E S O U R C E Terms of Use Template 5 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Determine Terms of Use Action Plan STEP 3 - Determine Terms of Use Define User Scenarios Set Your Privacy Policy Update as Necessary Obtain Legal Counsel Post Your Policies Organize Terms & Conditions with the Terms of Use Template Add your organization-specific terms & conditions to Demand Metric’s downloadable Terms of Use Template. V I E W R E S O U R C E Terms of Use Template

6. 6 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Obtain Legal Counsel Consult your legal team when you have finished your draft policies to ensure you have captured your organization’s require- ments adequately. Action Plan STEP 4 - Obtain Legal Counsel Define User Scenarios Set Your Privacy Policy Determine Terms of Use Update as Necessary Post Your Policies Get Legal Advise Once Draft Policies Are Ready 6 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Obtain Legal Counsel Consult your legal team when you have finished your draft policies to ensure you have captured your organization’s require- ments adequately. Action Plan STEP 4 - Obtain Legal Counsel Define User Scenarios Set Your Privacy Policy Determine Terms of Use Update as Necessary Post Your Policies Get Legal Advise Once Draft Policies Are Ready

7. 7 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Post Your Policies Update as Necessary Upload your policies to the corporate website. Action Plan STEP 5 - Post Your Policies Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel The Corporate Website Showcases Your Policies 7 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Post Your Policies Update as Necessary Upload your policies to the corporate website. Action Plan STEP 5 - Post Your Policies Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel The Corporate Website Showcases Your Policies

8. 8 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Post Your Policies Update as Necessary Action Plan STEP 6 - Update as Necessary As your organization makes changes to its website strategy or operating processes, update your website policies accordingly. Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel Update Your Website Policies & Processes as Needed 8 Governing Your Corporate Website How-to Guide 1 2 3 4 5 6 Post Your Policies Update as Necessary Action Plan STEP 6 - Update as Necessary As your organization makes changes to its website strategy or operating processes, update your website policies accordingly. Define User Scenarios Set Your Privacy Policy Determine Terms of Use Obtain Legal Counsel Update Your Website Policies & Processes as Needed

9. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.