Infographic Vidyard Video Marketing 2018

1. STATEOF VIDEO MARKETING Video remains one of the best performing types of content that is available to marketers. In this 5th annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. Key Findings 83 % For the fifth consecutive year, over 80% of study participants report that video is becoming more important as a form of marketing content. 84% 55% 55% 2016 2018 2015 2017 The usage of video in places like social media, recorded webinars, and emails has increased year over year. 56 % Webinars, demos, and social media videos are the most common types of videos being produced in 2018. 64 % Over two-thirds of study participants report the use of video viewing data by members of the sales team to qualify, engage, or influence deals. 23% 16% 8% 2018 2016 2017 The use of video in Account-Based Marketing (ABM) strategies continues to increase year over year. 82% Overall satisfaction with the results of video marketing is greater as the annual volume of videos produced increases. 62% 39% 18% 51 or more Less than 5 5 to 10 11 to 50 Are you looking to improve your video marketing strategy? Produce more video. The more video content that marketers can produce, the better. As the volume of videos produced increases, so too does overall satisfaction with video as a form of content. Evaluate video types and placement. Marketers in companies of all sizes are encouraged to experiment with a variety of video types and evaluate new distribution channels. Leverage advanced features and functions. By utilizing a video platform for business, advanced features like video performance analytics, in-video calls-to-action, and syncing viewer engagement data to marketing automation or CRM are easily accessible. Experiment with new features and functions. Satisfaction with video marketing eforts based on functionality usage grew dramatically in 2018. Participants who use advanced features and reported that their ROI is getting much better, also continued to grow. Track advanced metrics. Views by embedded location, viewer drop-of rates, and attribution to the sales pipeline are all examples of advanced video metrics to track. Integrate video viewing data. By integrating video viewing data with sales and marketing systems, marketers can further enable their sales and marketing teams. THE STATE OF VIDEO MARKETING 2018 Benchmark Study Report November 2018 Download the full report today for the full detailed recommendations, and discover many additional insights that will empower your video marketing strategy with the tools and technology you need to increase revenue. www.demandmetric.com www.vidyard.com