Mobile Marketing Service Provider Selection Tool

1. Mobile Marketing Service Provider Selection Tool Mobile Marketing Service Provider Selection Tool Service Provider 1Experience, Skill-Set & ApproachSelection Criteria Score Areas of ConcernThe service provider has successfully completed this type of work many times before 4The service provider has worked within our industry 5He/she understand our business, our market, & our challenges 5The service provider understands our technology & products 3The service provider has worked with companies our size 4The service provider has excellent communication & listening skills 5The service provider can provide thought leadership, direction & suggestions 2The service provider is a good fit for our culture and there is obvious synergy between teams 4The service provider has been responsive to our requests 5The service provider can offer a unique & innovative solution that can further our business 3Architecture, Technology & DesignSelection Criteria Score Areas of Concern

2. The proposed solution meets our requirements 4The service provider is familiar with our existing infrastructure 5The proposed design will help us meet our business objectives 3The service provider is in tune with the latest industry trends and technologies 2The future learning objectives of the service provider are well aligned with our learning objectives 5The service providers proposed solution is a natural extention of our exisiting marketing mix 3The proposed solution contains elements designed to encourage future and/or viral visitation 4The solution is scalable 3The service can integrate with other systems & technologies being used 4Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 4The estimated cost falls within our budget 5The service provider has project management and reporting capabilities (Status Check, etc.) 2The service agreement & cost estimate includes post implementation support (updates, hostingetc) 3Training costs are clearly outlined and are covered in the proposal 3Additional expenses & costs are clearly outlined in the proposal 1 The proposed solution meets our requirements 4The service provider is familiar with our existing infrastructure 5The proposed design will help us meet our business objectives 3The service provider is in tune with the latest industry trends and technologies 2The future learning objectives of the service provider are well aligned with our learning objectives 5The service providers proposed solution is a natural extention of our exisiting marketing mix 3The proposed solution contains elements designed to encourage future and/or viral visitation 4The solution is scalable 3The service can integrate with other systems & technologies being used 4Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 4The estimated cost falls within our budget 5The service provider has project management and reporting capabilities (Status Check, etc.) 2The service agreement & cost estimate includes post implementation support (updates, hostingetc) 3Training costs are clearly outlined and are covered in the proposal 3Additional expenses & costs are clearly outlined in the proposal 1

3. The service provider can commit to internal project timelines and can provide a realistic roadmap 5After deployment, on-going maintenance can be conducted quickly and easily 5The service provider is close in proximity and can conduct on-site visits when required 3Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 4The service provider was able to provide referrals from clients in our industry 2No major issues were raised from the service providers previous clients 2The service providers sample solutions exceeded our expectations 5The service providers samples were producting results for the end client 4The service providers sample solutions are aesthetically appealing 3The service providers sample solutions are creative 5The service providers sample solutions are easy to locate 2The service providers sample sites adhere to legal & regulatory standards 3The service providers sample sites have been executed with a clean strategy in mind 1 The service provider can commit to internal project timelines and can provide a realistic roadmap 5After deployment, on-going maintenance can be conducted quickly and easily 5The service provider is close in proximity and can conduct on-site visits when required 3Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 4The service provider was able to provide referrals from clients in our industry 2No major issues were raised from the service providers previous clients 2The service providers sample solutions exceeded our expectations 5The service providers samples were producting results for the end client 4The service providers sample solutions are aesthetically appealing 3The service providers sample solutions are creative 5The service providers sample solutions are easy to locate 2The service providers sample sites adhere to legal & regulatory standards 3The service providers sample sites have been executed with a clean strategy in mind 1

4. Mobile Marketing Service Provider Selection Tool Service Provider 2Experience, Skill-Set & ApproachSelection Criteria Score Areas of ConcernThe service provider has successfully completed this type of work many times before 3The service provider has worked within our industry 2He/she understand our business, our market, & our challenges 1The service provider understands our technology & products 4The service provider has worked with companies our size 5The service provider has excellent communication & listening skills 1The service provider can provide thought leadership, direction & suggestions 2The service provider is a good fit for our culture and there is obvious synergy between teams 3The service provider has been responsive to our requests 4The service provider can offer a unique & innovative solution that can further our business 5Architecture, Technology & DesignSelection Criteria Score Areas of Concern Mobile Marketing Service Provider Selection Tool Service Provider 2Experience, Skill-Set & ApproachSelection Criteria Score Areas of ConcernThe service provider has successfully completed this type of work many times before 3The service provider has worked within our industry 2He/she understand our business, our market, & our challenges 1The service provider understands our technology & products 4The service provider has worked with companies our size 5The service provider has excellent communication & listening skills 1The service provider can provide thought leadership, direction & suggestions 2The service provider is a good fit for our culture and there is obvious synergy between teams 3The service provider has been responsive to our requests 4The service provider can offer a unique & innovative solution that can further our business 5Architecture, Technology & DesignSelection Criteria Score Areas of Concern

5. The proposed solution meets our requirements 1The service provider is familiar with our existing infrastructure 2The proposed design will help us meet our business objectives 3The service provider is in tune with the latest industry trends and technologies 3The future learning objectives of the service provider are well aligned with our learning objectives 4The service providers proposed solution is a natural extention of our exisiting marketing mix 4The proposed solution contains elements designed to encourage future and/or viral visitation 2The solution is scalable 1The service can integrate with other systems & technologies being used 5Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 2The estimated cost falls within our budget 1The service provider has project management and reporting capabilities (Status Check, etc.) 1The service agreement & cost estimate includes post implementation support (updates, hostingetc) 3Training costs are clearly outlined and are covered in the proposal 2Additional expenses & costs are clearly outlined in the proposal 1 The proposed solution meets our requirements 1The service provider is familiar with our existing infrastructure 2The proposed design will help us meet our business objectives 3The service provider is in tune with the latest industry trends and technologies 3The future learning objectives of the service provider are well aligned with our learning objectives 4The service providers proposed solution is a natural extention of our exisiting marketing mix 4The proposed solution contains elements designed to encourage future and/or viral visitation 2The solution is scalable 1The service can integrate with other systems & technologies being used 5Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 2The estimated cost falls within our budget 1The service provider has project management and reporting capabilities (Status Check, etc.) 1The service agreement & cost estimate includes post implementation support (updates, hostingetc) 3Training costs are clearly outlined and are covered in the proposal 2Additional expenses & costs are clearly outlined in the proposal 1

6. The service provider can commit to internal project timelines and can provide a realistic roadmap 2After deployment, on-going maintenance can be conducted quickly and easily 1The service provider is close in proximity and can conduct on-site visits when required 1Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 2The service provider was able to provide referrals from clients in our industry 1No major issues were raised from the service providers previous clients 1The service providers sample solutions exceeded our expectations 2The service providers samples were producting results for the end client 1The service providers sample solutions are aesthetically appealing 1The service providers sample solutions are creative 1The service providers sample solutions are easy to locate 1The service providers sample sites adhere to legal & regulatory standards 2The service providers sample sites have been executed with a clean strategy in mind 1 The service provider can commit to internal project timelines and can provide a realistic roadmap 2After deployment, on-going maintenance can be conducted quickly and easily 1The service provider is close in proximity and can conduct on-site visits when required 1Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 2The service provider was able to provide referrals from clients in our industry 1No major issues were raised from the service providers previous clients 1The service providers sample solutions exceeded our expectations 2The service providers samples were producting results for the end client 1The service providers sample solutions are aesthetically appealing 1The service providers sample solutions are creative 1The service providers sample solutions are easy to locate 1The service providers sample sites adhere to legal & regulatory standards 2The service providers sample sites have been executed with a clean strategy in mind 1

7. Mobile Marketing Service Provider Selection Tool Service Provider 3Experience, Skill-Set & ApproachSelection Criteria Score Areas of ConcernThe service provider has successfully completed this type of work many times before 5The service provider has worked within our industry 4He/she understand our business, our market, & our challenges 3The service provider understands our technology & products 2The service provider has worked with companies our size 1The service provider has excellent communication & listening skills 3The service provider can provide thought leadership, direction & suggestions 4The service provider is a good fit for our culture and there is obvious synergy between teams 1The service provider has been responsive to our requests 2The service provider can offer a unique & innovative solution that can further our business 5Architecture, Technology & DesignSelection Criteria Score Areas of Concern Mobile Marketing Service Provider Selection Tool Service Provider 3Experience, Skill-Set & ApproachSelection Criteria Score Areas of ConcernThe service provider has successfully completed this type of work many times before 5The service provider has worked within our industry 4He/she understand our business, our market, & our challenges 3The service provider understands our technology & products 2The service provider has worked with companies our size 1The service provider has excellent communication & listening skills 3The service provider can provide thought leadership, direction & suggestions 4The service provider is a good fit for our culture and there is obvious synergy between teams 1The service provider has been responsive to our requests 2The service provider can offer a unique & innovative solution that can further our business 5Architecture, Technology & DesignSelection Criteria Score Areas of Concern

8. The proposed solution meets our requirements 3The service provider is familiar with our existing infrastructure 4The proposed design will help us meet our business objectives 1The service provider is in tune with the latest industry trends and technologies 2The future learning objectives of the service provider are well aligned with our learning objectives 4The service providers proposed solution is a natural extention of our exisiting marketing mix 2The proposed solution contains elements designed to encourage future and/or viral visitation 3The solution is scalable 2The service can integrate with other systems & technologies being used 5Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 4The estimated cost falls within our budget 2The service provider has project management and reporting capabilities (Status Check, etc.) 3The service agreement & cost estimate includes post implementation support (updates, hostingetc) 5Training costs are clearly outlined and are covered in the proposal 2Additional expenses & costs are clearly outlined in the proposal 1 The proposed solution meets our requirements 3The service provider is familiar with our existing infrastructure 4The proposed design will help us meet our business objectives 1The service provider is in tune with the latest industry trends and technologies 2The future learning objectives of the service provider are well aligned with our learning objectives 4The service providers proposed solution is a natural extention of our exisiting marketing mix 2The proposed solution contains elements designed to encourage future and/or viral visitation 3The solution is scalable 2The service can integrate with other systems & technologies being used 5Pricing, Deployment & TrainingSelection Criteria Score Areas of ConcernThe service provider can provide a clear breakdown of deliverables & pricing 4The estimated cost falls within our budget 2The service provider has project management and reporting capabilities (Status Check, etc.) 3The service agreement & cost estimate includes post implementation support (updates, hostingetc) 5Training costs are clearly outlined and are covered in the proposal 2Additional expenses & costs are clearly outlined in the proposal 1

9. The service provider can commit to internal project timelines and can provide a realistic roadmap 2After deployment, on-going maintenance can be conducted quickly and easily 5The service provider is close in proximity and can conduct on-site visits when required 2Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 5The service provider was able to provide referrals from clients in our industry 5No major issues were raised from the service providers previous clients 4The service providers sample solutions exceeded our expectations 4The service providers samples were producting results for the end client 5The service providers sample solutions are aesthetically appealing 3The service providers sample solutions are creative 3The service providers sample solutions are easy to locate 4The service providers sample sites adhere to legal & regulatory standards 4The service providers sample sites have been executed with a clean strategy in mind 5 The service provider can commit to internal project timelines and can provide a realistic roadmap 2After deployment, on-going maintenance can be conducted quickly and easily 5The service provider is close in proximity and can conduct on-site visits when required 2Referrals & Sample SolutionsSelection Criteria Score Areas of ConcernThe service provider was willing to provide client referrals 5The service provider was able to provide referrals from clients in our industry 5No major issues were raised from the service providers previous clients 4The service providers sample solutions exceeded our expectations 4The service providers samples were producting results for the end client 5The service providers sample solutions are aesthetically appealing 3The service providers sample solutions are creative 3The service providers sample solutions are easy to locate 4The service providers sample sites adhere to legal & regulatory standards 4The service providers sample sites have been executed with a clean strategy in mind 5

10. . Selection Criteria Provider 1 Provider 2 Provider 3 Service Provider Fit Index Experience, Skill-Set &Experience, Skill-Set & Approach 4.0 3.0 3.0 Approach Provider 1 5.0 4.0 Provider 2Architecture, Technology & Design 3.7 2.8 2.9 3.0 Provider 3 2.0 1.0 Referrals & Architecture, Sample Technology &Pricing, Deployment & Training 3.4 1.6 2.9 Solutions 0.0 DesignReferrals & Sample Solutions 3.1 1.3 4.2 Pricing,Overall Scores (190) 135 82 124 Deployment & Training