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Product Marketing Objectives Scorecard

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Product Marketing Objectives Scorecard

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  1. Product Marketing Objectives Scorecard Product Marketing Objectives ScorecardObjective 1 - Increase Market SharePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsSpecial introductory pricing # of units sold vs. competitors 100% increase in # of units sold by end of Q4Competitive trade-in program # of competitive units traded in 10,000 units traded in by end of Q4Objective 2 - Increase Brand AwarenessPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsBrand awareness benchmarking survey Obtain brand awareness benchmark 55% brand recognition score by end of Q2Social Media Marketing - Brand Awareness Campaign # of Facebook "likes" 100,000 likes by end of Q3Objective 3 - Secure Testimonials from Beta CustomersPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsBeta customer survey # of surveys complete 2500 surveys complete by end of Q1Video testimonial program # of video testimonials 25 video testimonials by end of Q2Objective 4 - Generate Greater Customer LoyaltyPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsCustomer rewards program # of reward dollars distributed $1,000,000 Rewards Dollard distributed by end of Q4Customer referral program $ generated by customer referral channel $10,000,000 from Customer Referral Program by end of Q4

  2. Objective 5 - Conduct Launch On SchedulePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsBuild product launch team and set goals & milestones # of goals & milestones obtained 100% of goals & milestones reached by end of Q1 (launch) Objective 5 - Conduct Launch On SchedulePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsBuild product launch team and set goals & milestones # of goals & milestones obtained 100% of goals & milestones reached by end of Q1 (launch)

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