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Social Media Competitor Tracking Tool BlogCompetitor Name Monthly Blog Posts Overall Sentiment Average Comments/Post Overall Word Count Dominant CategoriesCompetitor A 35 Negative 2.4 175.3 Technology, NewsCompetitor B 56 Neutral 2.1 560.6 Business, TechnologyCompetitor C 10 Positive 1.2 493.2 Technology, Business
FacebookCompetitor Name # of Fans Overall Sentiment # Comments/Posting # of Likes/Posting Dominant CategoriesCompetitor A 100 Negative 5 1 New Products, PromotionsCompetitor B 501 Positive 10 2 New Technology, ContestCompetitor C 2200 Neutral 25 3 Like it, New Ideas FacebookCompetitor Name # of Fans Overall Sentiment # Comments/Posting # of Likes/Posting Dominant CategoriesCompetitor A 100 Negative 5 1 New Products, PromotionsCompetitor B 501 Positive 10 2 New Technology, ContestCompetitor C 2200 Neutral 25 3 Like it, New Ideas
TwitterCompetitor Name # Following # of Followers # Listed # of Tweets/Day Dominant CategoriesCompetitor A 224 321 25 1 Projects, ResearchCompetitor B 356 4534 73 4 Business, ProductsCompetitor C 456 3890 114 3 New Products, Research TwitterCompetitor Name # Following # of Followers # Listed # of Tweets/Day Dominant CategoriesCompetitor A 224 321 25 1 Projects, ResearchCompetitor B 356 4534 73 4 Business, ProductsCompetitor C 456 3890 114 3 New Products, Research
LinkedIn Ave # Daily # Comments PerGroup Name Type # of Members Dominant Topics Overall Sentiment Discussions DiscussionCompetitor A Competition 1000 1 0 Technical Questions NegativeIndustry B Industry 8000 20 5 Technical Questions NegativeCompetitor C Competition 3500 15 0 Technology, Business NeutralIndustry D Industry 10000 25 30 Technical Questions, Industry News PositiveIndustry E Industry 6000 10 2 Industry News, Tech Updates Neutral LinkedIn Ave # Daily # Comments PerGroup Name Type # of Members Dominant Topics Overall Sentiment Discussions DiscussionCompetitor A Competition 1000 1 0 Technical Questions NegativeIndustry B Industry 8000 20 5 Technical Questions NegativeCompetitor C Competition 3500 15 0 Technology, Business NeutralIndustry D Industry 10000 25 30 Technical Questions, Industry News PositiveIndustry E Industry 6000 10 2 Industry News, Tech Updates Neutral