Webmaster & SEO Expert Job Description

1. Webmaster & SEO Expert Job Description Webmaster & SEO ExpertPosition OverviewReporting to the VP of Marketing, the Webmaster & SEO Expert must be efficient, versatile,and task oriented. Mandatory job requirements include: • Extensive experience in website design (Portfolio required) • Minimum 5 years experience in website development • Talented graphic designer (Portfolio required) • A strong SEO backgroundResponsibilities • Optimize on-site content for maximum visibility and ranking in the major search engines; this includes HTML, site structure, as well as page layout and navigation considerations. • Control naming conventions and linking conventions of web pages, images, and multimedia files. • In-bound link development from relevant sites and directories. • Perform information gathering services including technical website analysis, competitive/keyword research, and link analysis. • Manage and implement online advertising campaigns. • Identify and implement innovative SEO strategies. • Perform content maintenance and updates. • Develop site features/functionality. • Create banners and online advertising campaigns. • Perform quality assurance testing on new websites.

2. • Monitor, review, and update web site traffic reports. • Monitor and report on monthly campaigns and statistical analysis. • Test and track landing page optimization and other conversion strategies. • Develop design briefs by gathering information and data through research. • Think creatively to produce new ideas and design concepts. • Work with a wide range of media, including photography and computer-aided design (CAD). • Contribute innovative ideas and design artwork to the Marketing department. • Perform maintenance and updates to existing websites. • Contribute to the development of the web communications group.Job Requirements • Bachelor degree in Computer Science from an accredited college or university. • Excellent interpersonal skills including strong verbal, listening, and written communication. • 5-10 years experience in the Internet or related business. • Proven experience using graphics and web development tools including Dreamweaver, Illustrator, Photoshop, Quark Xpress, FreeHand, 3D Studio, Acrobat, Director, and Flash. Solid understanding of HTML, CSS, and JavaScript. • Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment. • Demonstrated ability, working knowledge, and strong programming experience in ColdFusion, .net, PHP, HTML, Ajax/Flex/Javascript, Java, JSP, mysql on Red Hat Linux, including a proven development methodology. • Proficient with CSS-P and CSS 2.0. • Ability to produce highly impressive creative web design in a timely manner. • Ability to work independently on projects and also collaborate as a strong team member. • Monitor, review, and update web site traffic reports. • Monitor and report on monthly campaigns and statistical analysis. • Test and track landing page optimization and other conversion strategies. • Develop design briefs by gathering information and data through research. • Think creatively to produce new ideas and design concepts. • Work with a wide range of media, including photography and computer-aided design (CAD). • Contribute innovative ideas and design artwork to the Marketing department. • Perform maintenance and updates to existing websites. • Contribute to the development of the web communications group.Job Requirements • Bachelor degree in Computer Science from an accredited college or university. • Excellent interpersonal skills including strong verbal, listening, and written communication. • 5-10 years experience in the Internet or related business. • Proven experience using graphics and web development tools including Dreamweaver, Illustrator, Photoshop, Quark Xpress, FreeHand, 3D Studio, Acrobat, Director, and Flash. Solid understanding of HTML, CSS, and JavaScript. • Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment. • Demonstrated ability, working knowledge, and strong programming experience in ColdFusion, .net, PHP, HTML, Ajax/Flex/Javascript, Java, JSP, mysql on Red Hat Linux, including a proven development methodology. • Proficient with CSS-P and CSS 2.0. • Ability to produce highly impressive creative web design in a timely manner. • Ability to work independently on projects and also collaborate as a strong team member.

3. • Excellent attention to detail, flexible and adaptable to changes.• Ability to operate under pressure and meet or exceed deadlines.• Excellent project management skills.• At least 2 years experience in search engine optimization with proven ability to achieve top search engine rankings.• Strong knowledge of search engine algorithms and ranking strategies• Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors. • Excellent attention to detail, flexible and adaptable to changes.• Ability to operate under pressure and meet or exceed deadlines.• Excellent project management skills.• At least 2 years experience in search engine optimization with proven ability to achieve top search engine rankings.• Strong knowledge of search engine algorithms and ranking strategies• Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors.