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RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research. In the UK, RadioGAUGE has delivered national radio revenue of £248 for every £1 invested in research Source: UK’s Radio Advertising Bureau. RadioGAUGE is proven on over 750 radio campaigns.
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RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research
In the UK, RadioGAUGE has delivered national radio revenue of £248 for every £1 invested in researchSource: UK’s Radio Advertising Bureau
Silver2010 Bronze2008 Finalist 2010
RadioGAUGE is an opportunity to impress and inspire clients, planners, buyers and creatives at debrief meetings
RadioGAUGE inspires agencies through creative evaluationUnique 5i’s benchmark for ad campaigns
RadioGAUGE delivers engaging PowerPoint presentations for each campaign tested
RadioGAUGE provides access to the worlds largest database of radio ad campaign results
RadioGAUGE is a sustainable business modelIt requires little or no input from advertisers or agencies to operate effectively
RadioGAUGE is scalable. It can work within a wide range of budgetsIt can grow or shrink in size very quickly and easily
RadioGAUGE is flexibleIt operates in online, telephone and face-to-face interview methodologies and uses the latest survey technologies to collect robust data
RadioGAUGE is building a strong community of international radio professionalsThis is making radio a more credible and profitable player in the media industry
Thoroughly tested and trusted by many of the world's biggest advertisers • Access to the world's largest database of international radio ad campaign results • Rewards and 'locks-in' established radio-spenders by increasing investment accountability • Encourages first-time or infrequent users of radio to increase their spend • Very few research agencies have our level of radio expertise or dedication to the medium Why you should use RadioGAUGE
A proven system for growing radio advertising revenue The world’s only industry-standard radio measurement system It tells advertisers how their radio campaigns have performed Understands and improves the creative impact of radio advertising