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Assignment Select One question Only

Assignment Select One question Only. Q.1 Discuss how Hofstede’s theory of cultural values can be used in your area of research. Q. 2 According to both Hofstede (1980) and Hall (1976), Asia is a collectivist/high-context culture society. Hungary is a low-context

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Assignment Select One question Only

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  1. Assignment Select One question Only Q.1 Discuss how Hofstede’s theory of cultural values can be used in your area of research. Q. 2 According to both Hofstede (1980) and Hall (1976), Asia is a collectivist/high-context culture society. Hungary is a low-context culture society (Hall, 1976). What would this categorisation imply in terms of setting up an advertising campaign? For instance, what (message, creativity, style, media planning, etc) would work well in Asia and in Hungary?

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