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Strategic Management

Explore macro-environmental forces, scenario planning, and strategic groups in the pharmaceutical sector, focusing on industry life cycle, Sanofi's strategies, and evolving customer dynamics.

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Strategic Management

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  1. Strategic Management Serdar Temiz

  2. Serdar Temiz www.okfn.se / www.okfn.org Board member PhD Candidate Lecturer Entrepreneurship, Technology Entrepreneurship Open and User Innovation, Strategic Management Consultancy Firm Previous life: B.S, M.Sc, MBA & MA, IT support,Telecom software Engineer, .NET, Java developer, Project Manager, Business Developer Serdar Temiz

  3. Counties are working on decreasing their costs

  4. The industry has adopted a number of strategic responses

  5. 1. Identify the main macro-environmental forces that affect the global pharmaceutical industry. 2. Use scenario planning techniques to consider the key drivers of change which will affect the global pharmaceutical industry in the future. 3. Analyse with the five forces framework, to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle? 4. Identify strategic groups within the global ethical pharmaceutical industry. Describe the strategic choices made by Sanofi from 2008 onwards and comment on what might have been the drivers behind these choices and how successful they were. 5. How has the ‘strategic customer’ evolved over time for global pharmaceutical companies? What is the impact on industry critical success factors?

  6. Identify the main macro-environmental forces that affect the global pharmaceuticalindustry.

  7. Use scenario planning techniques to consider the key drivers of change which will affect the global pharmaceutical industry in the future

  8. Analyse with the five forces framework, to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?

  9. Identify strategic groups within the global ethical pharmaceutical industry. Describe the strategic choices made by Sanofi from 2008 onwards and comment on what may have been the drivers behind these choices and how successful they were. Can you identify industry players? ethical, generic, biotech, over the counter (OTC) and vaccine companies How multinatinals act? E.g Johnson & Johnson and why?

  10. How has the ‘strategic customer’ evolved over time for global pharmaceutical companies? What is the impact on industry critical success factors? • Decision making power • Personalized healthcare • Sales force • And more?

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