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Continuous Education: what opportunities for a Telco?

Continuous Education: what opportunities for a Telco?. A contribution to the discussion. - The global picture - The Value Chain - Is there a biz for Telcos? - Examples. The context. Half life of technology know how: 3-5 years 2012 Value of today’s technical skill: 10% of current value

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Continuous Education: what opportunities for a Telco?

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  1. Continuous Education: what opportunities for a Telco? A contribution to the discussion

  2. - The global picture- The Value Chain- Is there a biz for Telcos?- Examples

  3. The context • Half life of technology know how: 3-5 years • 2012 Value of today’s technical skill: 10% of current value • Profession tends to focus competence, expertise on a single tree losing track of the forest; compartimentalization of knowledge within value chain and within enterprises’ department • A lot of wasted time, effort and opportunities in rediscovering the wheel; know-how bounded to persons, looseley coupled with the enterprise • Limited results, so far, by Knowledge Management

  4. The global picture:Information Mgt • Basically free storage of information: accumulation is possible • Localised information, synch “in burst”at no cost: distributed but continuously related information • Localised transfer of information, viral communications: context changes continuously • Information is moving around ready to be captured serendipiously: sorting information from data • Social networks based and managed information anything can be a “Social Network” thus creating a context

  5. The global picture: context awareness • Sensors • Automated processes and monitoring • Automated capture of feelings • Information tagging and relation tagging • Context awareness is not limited by a geographical location nor by time slice (“here and now” morph into “experience and expectation”)

  6. The global picture: terminals’ evolution • Personal terminals monitoring, capturing, storing • Augmented reality • Local area communications

  7. The global picture: mash ups • Information Background • Dynamic Information • Localised Information • Personalised Information • Artifacts

  8. The shift in education value chain a

  9. Is there a biz…? • The education market in Italy (2004): • 65 Bl € PA expenditure for education • 4.2 Bl € professional training expenditure • private secondary schools: 1.7 Bl (pubblic+private 7 Bl) • Tutoring • education supports • E-learning market (2004) : 365 € mln - enterprises € 316 mln (86%) - PA 8,3 € mln (2,5%)

  10. Is there a biz…? • Training (on and off the job) • only 20% of Italian workers attend training courses (EU average 40%) • enterprises that organize training courses: 25% (EU average 60%)

  11. Is there a biz…? • Savings due to the use of distance learning • On line course cost may be less than 45% of a traditional course. The English Open University has an average cost around 50% of a traditional one • Brandon Hall realized a study on 12 USA companies to evaluate savings due to the use of on line learning for training of employees: the result was that these companies could make a training volume five times higher at 1/3 of the budget • The first reason of savings is a reduction in traveling cost that generally account for 67% of total cost • Cost of “not training” • Decrease of enterprises productivity and competitiveness • Decrease of knowkedge value for the country • Decrease of turn over -> older blood, less innovation

  12. Is there a biz…for Telecommunications? • Seamless link of information to people RIGHT ON TIME, WHEN IT IS NEEDED • Intermediation role • Profiling, adaptation, monitoring • Meta-Information • Support to trainers and trainees

  13. Value proposition • Connectivity • Information mgt (accrual, delivery, tagging, relationships, ownership, revenue sharing,…) • Application platforms • Add-on layer on existing processes (e.g. CRM, Call Centers, production processes) • Intermediation in value chain across several actors

  14. Examples • Changing the education model in high school • Continuous education in the retail segment • Continuous education merged into production

  15. Examples: Internet as the education fabric • Internet and computers in every school – seldom used • Most teachers suspicious of Internet • Students familiar to “play” on Internet

  16. Examples: Samsung Italy • 2400 retail points • Product life cycle < 4 months (cell phones, televisions, PC) • No control on clerks HQ Italy

  17. Examples: Telecom Italia CRM-Noi TV • 30,000 people in the “field” • Marketing at the edge • Outsourcing vs Insourcing

  18. Telecom Italia NGN2

  19. Open questions • How close are the education/training environment? • Can an independent party provide services to a basically non existing community supporting continuous education? • What should be the entry point in the education value chain (targeting trainers, content providers, end users, process managers) • What are the shareholders and who is threatened?

  20. In a nutshell How can Telcos enter and help in reshaping The continuous education value chain? How can they play a role in the continuous education biz beyond the one of carrier?

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