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Women in coffee phase II:

Women in coffee phase II: . Improving economic benefits for women in the coffee sector. A presentation to : AFCA By: Robert Skidmore, Sector Competitiveness, ITC Date : 11 February 2014. Agenda. ITC in a nutshell What we learned in phase I Our approach phase II

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Women in coffee phase II:

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  1. Women in coffee phase II: Improving economic benefits for women in the coffee sector A presentation to: AFCA By: Robert Skidmore, Sector Competitiveness, ITC Date: 11 February 2014

  2. Agenda • ITC in a nutshell • Whatwelearned in phase I • Ourapproachphase II • Firststepsfor Q1 and Q2 • Howweworktogether • Questions and exchange

  3. ITC role in Trade related technical assistance (TRTA): To enable small businessexport success in developing and transition-economy countries, by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutionsand policymakers.

  4. Resultsachieved (with IWCA) IWCA chapters in place: Tanzania, Kenya, Uganda, Rwanda, Burundi (now DRC!) Transactions resulting i npayments to womenproducers Information gathered on financing Training in quality, cupping, export marketing, leadership Awareness

  5. Lessonslearned Biggerpresence on the ground Need to focus on groups providing real services to members Reinforce network approachlinkingpartners Emphasize promotion on quality and volume ratherthan «women coffee» branding [has thischanged?]

  6. Purpose More competitiveWomenentrepreneurs in coffee • Increased sales / exports • New buyer contacts and markets • Womenwith more influence over decision-making How: • Build linkages to buyers • Providetechnical packages and create service networks to support women • Improveaccess to finance

  7. Other relevant points Country selectionbeingrefined: • Workwithchapters and buildbuyer linkages: Uganda, Kenya, Rwanda, Burundi, Tanzania, Ethiopia, Cameroon, DRC … • Building more in-depthsupplychain assistance: Burundi Focuses on women entrepreneurs at all levels of the value chain-exporters, services providers, producers

  8. Phase II Start-Up Feb: AFCA Conference: exhibition booth, launch of DRC chapter, tasting, «speed-dating» withbuyers, presenting the approach Feb / Mar: Building extension and support linkingwomenproducers, washing stations and exporters and buyers in Burundi Feb / Mar: Initial planning and building networks for chapters in DRC, Cameroon, Kenya, Uganda, Rwanda, Kenya

  9. How canweworktogether Connect to your support programmes on the ground; providementoring and advice Weworktogetherundershared goals and messaging withAFCA’sled Joint strategy / advisory group (to be renamed) Global platfombuyer/mentor group participation (AFCA 2014; IWCA 2015)

  10. Thank You!Questions and Discussion

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