'World's oldest Twitter user' Ivy Bean dies at 104

2. 'World's oldest Twitter user' Ivy Bean dies at 104 @IvyBean104 "Hello everyone, are you enjoying the sunshine today? " • Branford England • Reached Facebook's 5,000-friend limit In 2008 • Twitter account in 2008 • Over 57,000 followers

3. Boomers like it too !!!

4. iGoogle Social Dashboard

5. Twitter Overview • Micro-blogging (user generated content) • Text: 140 characters text INCLUDING LINKS • Public by default, private possible • Follow (subscribe) • Real time • To tweet or to read tweets use: • Twitter web site, • Smartphone's, • SMS text messaging, • Other apps

6. TwItter-speak

7. What is do you want to do? Applications: • Branding; Marketing & Positioning • Establishing presence, directing traffic, data sheets • Broadcast an activity, event or a question – USE LINKS! • Send in plays in to your quarterback • Announcement, event white paper, blog, request for help or … • Advertising, including a job posting • Keep your network warm • Many more …….

8. How to set up an account“How cast” sorry for the commercialhttp://www.youtube.com/watch?v=J0xbjIE8cPM

9. Profile

10. Homepage

11. Advanced search options:

12. Search

13. Remote event attendance

14. Follow companies,competitors,and hiringmanagers

15. Looking for a Job? • Search in twitter, #Job CA • http://www.twitjobsearch.com/ • http://tweetmyjobs.com/ • http://bit.ly/cTh5n0 (How to find a job on twitter) • http://bit.ly/9sv0Mn (7 insanely useful ways to search twitter for marketing) • The ten commandments for job seekers on Twitter

16. Homepage searchhttp://twitter.com/#search?q=%23%20jobs%20san%20jose%20marketing

17. Who to “follow”

18. Follow thought leaders …

19. Filter who you follow

20. Partof yourpersonal brand !

21. Personal advertising • PPC advertising • Connecting applications • Integrating with other social aps • Publishing and re-publishing • Own your web presence

22. Keeping your connections warm • Keep your expertise current - podcasts • Look at other profiles – it shows • Update status once daily • Applications-install 1 to 3 on profile • Open accounts with top social media • Target positions from LinkedIn Groups • View your connections‘ connections, for connections • Generate great content • Use keywords • Publish, re-publish, publish your followers! • Comments

23. Top social media accounts ranked by popularity (read Google “juice”)http://palatnikfactor.com/2010/01/29/top-25-social-media-websites-in-2010/ 1) FaceBook.com 2) YouTube.com 3) Myspace.com 4) Twitter.com 5) Flickr.com 6) Photobucket.com 7) LinkedIn.com 8) Digg.com 9) Ning.com 10) Yelp.com 11) Tagged.com 12) Squidoo.com 13) Scribd.com 14) StumbleUpon.com 15) hi5.com 16) Bebo.com 17) Reddit.com 18) MyYearBook.com 19) Technoratio.com 20) Kaboodle.com 21) Friendster.com 22) Flixster.com 23) Xanga.com 24) Epinions.com 25) Plaxo.com

24. Google alertshttp://softwaresystemforcomputers.shockpricemall.com/google-alert-internet-marketing/?utm_source=twitterfeed&utm_medium=twitter

25. Building Followers • WHY should I follow you? • You are known as an expert or resource • Have common interest • Expanding your followers • Use Twitter “Find Friend” feature • Add your twitter username to your: • Email signature • Business card • Blog, home page & post • Last page of a presentation

26. Retweeting

27. Accessand automaticpublishing

28. My activities: Publish from other sources http://www.linkedin.com/myprofile?trk=hb_tab_pro

29. And the results:

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31. Give someone else a chance!

32. If you don’t have anything to say……don’t say it! ? Full blog

33. “Keep your eyes on the road, and your hands upon the wheel” - Jim Morrison

34. Do you want the world to know where you are?

35. Help center support

36. More support

37. Even more support

38. Useful Tools Form a Twitter Group • Grouptweet: This app lets users create groups and broadcast messages to each other via direct messages sent to the group’s Twitter account. • Twitter Groups: This site allows you to tag your followers and place them into different groups. You can then send messages to those groups without needing to send them to each person individually.

39. More useful sites • Twellow: Find people in your industry to follow and connect with using this Twitter yellow pages guide. You can find more Twitter directories here. • Tweetbeep: Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter. • Tweetmeme: Put a button on your blog that allows your readers to more easily retweet your posts. • Hashdictionary: Keep track of conversations that include hashtags on Twitter. • Ping.fm: Save time by sending messages to all of your social networks at once. • Twitter Grader: A site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well. • Tweetlater: Schedule tweets so that they are published automatically in the future. It’s a real time saver.

40. Take Away • Twitter is A social media tool • Intended for broadcasting short messages • First the “WHY”, clarity in objective • Evolving usage models, Governments, Businesses and individuals. • Be a creative, out of box thinker

41. Questions and comments More questions? Networking Drop-In Every Monday from 12 to 1 PM