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Marjolijn Kamphuis, OKGO

Marjolijn Kamphuis, OKGO. Measuring content across platforms. New tools to measure the heterogeneity of the digital audience and cross-platform cross-media consumption In real time. Social intelligence? Available ≠ Valuable. Audience Size. Audience Size. T weets. facebook fans.

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Marjolijn Kamphuis, OKGO

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  1. Marjolijn Kamphuis, OKGO

  2. Measuring content across platforms New tools to measure the heterogeneity of the digital audience andcross-platform cross-media consumption In real time.

  3. Social intelligence? Available ≠ Valuable Audience Size Audience Size Tweets facebook fans If you’re making decisions purelybased on social media analysis… … don’t.

  4. Geo Intelligence – everything happens somewhere home too far Buy flowers Meet for a drink Lunch Gym work Meeting Most data has a spatial component, most of our devices are geo-connected Spatial contextis key to analyze behaviour and intention The ‚where‘ is needed to analyse the ‚what‘ and understand the ‚why‘ Location, movement and taxonomyinfluence predictive analytical performance

  5. (Sales) effecten toerekenen aan media ECONOMETRICS

  6. In 2020: verdere digitalisering van (traditionele) media Nieuwe terrein voor RTB – Real Time Bidding Circa 10% van online display wordt nu al in NL via RTB ingekocht • TV  Connected TV’s / Live TV via tablet / smartphone/ STB / RPD / VOD • RADIO  Digital Radio / Spotify / MyRadio.nl • PRINT  E-readers / tablet / apps / digitale replica’s • OOH  Narrowcasting / smart displays • IP enableddevices

  7. Meer info op www.mwg.nl

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